Atlanta, GA (PRWEB) March 26, 2014
Although overall sales were successful, online retailer Country Club Prep (CCP) found it increasingly difficult to track the results of their online marketing efforts and turned to Springbot, an eCommerce marketing platform provider that helps online stores grow their revenue.
Within a five month period, CCP increased site traffic by 912 percent and saw an increase in revenue by three fold. CCP’s targeted email campaigns exceeded expectations with a 2,294 percent ROI for segmented email campaigns and a 1,886 percent ROI from the trackable links.
“Working with Springbot has allowed us to analyze the people we are reaching which enables us to better prioritize our messages for various marketing channels,” said Matt Watson, cofounder of Country Club Prep. “Springbot has shed new light in the retargeting space for us and we see it as an exciting avenue for potential revenue.”
In preparation for the 2013 back-to-school and holiday shopping, CCP sought to get a better grasp on which marketing activities were delivering the best value. CCP partnered with Springbot to help understand this and refocus its marketing strategy based on that knowledge.
After CCP connected its eCommerce store to Springbot’s Big Data enginemarketing platform, Springbot analyzed CCP’s marketing data and customer demographics. Using predictive analytics, Springbot then recommended a new strategy with specific actions to boost CCP’s short and long-term marketing efforts.
“Country Club Prep is a great example of a smart eCommerce merchant that can recognize when it has room for more marketing potential,” said Brooks Robinson, Springbot Co-founder and CEO. “We know online stores can be overwhelmingly busy, but it’s equally important not to let potential revenue slip through the cracks.”
The recommended plan was simple with three key steps. First, automate the process for abandoned shopping cart retargeting to increase site traffic. Second, create targeted emails based on customer demographics. Finally, implement trackable links for insights on which products posted on social sites generate both traffic and dollars. With a set game plan, CCP exceeded expectations across all metrics and is prepped for success in the future.
To learn more about Springbot’s eCommerce marketing platform and how it is helping merchants tackle the eCommerce challenge to grow their business, visit http://www.springbot.com/.
About Country Club Prep
Established in 2012, Country Club Prep’s mission in business and in life is to find the best preppy designers out there and to bring them to you under one metaphorical roof. When you’re looking for something preppy - ANYTHING PREPPY - visit CCP first. It’s our job to carry that item, but if we don’t, guess what - we’ll tell you where to find it. Your complete satisfaction is just that important to us. For more information, visit http://www.countryclubprep.com/.
Springbot delivers an eCommerce marketing platform to small and medium businesses (SMBs). Founded in 2012, Springbot is a Gold Industry Partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service. Our SaaS offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce SMBs need to drive more traffic, conversions and overall revenue. Springbot helps eCommerce SMBs grow their revenue by taking smarter, data-driven marketing actions. For more information, visit http://www.springbot.com/.