Thinkso Creative Seeks Nonprofits for Third-Annual Pro Bono Branding Project

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One deserving nonprofit gets a comprehensive branding makeover—for free.

For the third year in a row, Thinkso Creative, a design and marketing firm located in midtown Manhattan, is undertaking its “extreme branding” challenge for charity. Give a Brand! is Thinkso’s annual one-day design sprint in which the firm rebrands a small nonprofit completely free of charge. Interested charities and grassroots-type nonprofits are encouraged to apply during the call-for-entries period, which ends on May 16, 2014. Applications and more information about the project are available at

Last year’s winner was Dawn, a Washington DC-based nonprofit devoted to promoting healthy relationships and ending abuse in the local deaf community. Dawn received a new website with online-donation capabilities, a new logo, and print and digital marketing materials. Dawn’s redesigned website can be viewed at

“Give a Brand! is a unique opportunity to join together with staff, clients, vendors, friends, and family to help deserving charities that wouldn’t otherwise be able to invest in such a comprehensive rebranding. It’s inspiring to see how much our work helps the winning charity advance its mission,” said Thinkso partner Brett Traylor.

Thinkso is currently taking applications from small, established 501(c) organizations in need of branding help. After evaluating the applications, the firm will select three semifinalists. Semifinalists will then compete in a two-month online poll, ending July 3, 2014. The semifinalist that receives the most votes will win the free makeover.

The design sprint day will take place August 8, 2014, at Thinkso’s New York studio. Activities on that day will be broadcast live via webcam, allowing anyone to tune in to see the rebrand in action. Exclusive coverage will be available to press representatives who attend.

Visit to apply, become a sponsor, or view a video of last year’s design sprint. Please direct all media inquiries to giveabrand(at)thinkso(dot)com.

About Thinkso Creative
Thinkso Creative ( is a design and branding agency owned by Elizabeth Amorose and Brett Traylor. The agency creates compelling brand identities, websites, marketing materials, and advertising campaigns. They work with clients across many sectors–from financial services to consumer goods–and have earned recognition from a broad range of industry experts such as REBRAND, American Express OPEN Forum, PRINT Magazine, PRNews Platinum PR Awards, Black Book AR100, LACP Vision Awards, Graphic Design USA, and more.


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Kim Mickenberg
Thinkso Creative
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