Pet Product Innovations LLC Announces Zen Clipper Wins Major New Product Award From Dr. Marty Becker DVM of Vetstreet.com

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Dr. Marty Becker, DVM, of Vetstreet.com awarded the new Zen Clipper cat nail clipper his Best In Show award at the 2014 Global Pet Expo in Orlando, Florida on March 14th 2014.

"Imagine not being able to cut the quick." Dr. Marty Becker

Pet Product Innovations, LLC of Des Plaines, IL is pleased to announce that its revolutionary new cat nail clipper, the Zen Clipper, was awarded Best In Show by celebrity veterinarian Dr. Marty Becker. Dr. Becker's website, Vetstreet.com, is a highly-regarded resource for pet owners and veterinarians alike. Zen Clipper features a worldwide patent-pending conical blade that only allows a predetermined amount of the cat's nail to be clipped, helping to prevent the sensitive quick from being cut, saving the cat from injury.

Dr. Becker, as reported on his website, said about Zen Clipper "If trimming your pet's nails has been more hell than heaven, you might be ready for a little zen with the Zen Clipper. Imagine cutting your pet's nails like a hot knife through butter..rather than crushing them. Imagine not being able to cut the quick."

Trimming a cat’s nails is a necessary part of routine pet healthcare and grooming. Excessively long nails can make walking very uncomfortable for a precious feline and can cause pain and soreness to their pads and paws, perhaps even running up the entire length of the legs.

The claws of a cat are the only defense that our feline companions have against other animals or assailants. Even if a cat is an inside pet, a declawed pet has no way of protecting themselves if they are accidentally found outside in the wide open world of other cats, dogs, squirrels, and other vicious predators.Pet Product Innovations founder and cat owner David Levy is strongly opposed to declawing any cat and often clips his own cats' nails.

But clipping our cat’s nails can often be a scary thing. No pet owner wants to inflict pain on their pets by cutting to close to the quick. Cut too close to the quick and the pet will feel extreme and instant pain. The cat may also bleed from the cut.

The Zen Clipper has a worldwide patent-pending conical shape design that actually guides the nail through the clipping device safely and comfortably, stopping well before the quick. It gently holds all sides around the circumference of the nail as it is being cut. There is no twisting, no pulling, and no distortion of the cat’s toes, so the pet feels little or no discomfort during the entire clipping process.

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Joseph Ek
Zen Clipper
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