, a Cygnus Business Media Brand, Uses Responsive Design to Increase Visitor Engagement

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Responding to a significant jump in visits by smartphone and tablet users, unveiled a totally new site using responsive web design, streamlined navigation and dynamic page loads. In the four weeks after the relaunch, the mobile-friendly site experienced a 167% increase in page views and 70% increase in pages per visit, based on a Google Analytics comparison with the same time period in 2013.

Online resource for landscape contractors and equipment dealers

In the four weeks after the relaunch of, the mobile-friendly site experienced a 167% increase in page views and 70% increase in pages per visit.

In February, delivered a radically new web experience to its audience of landscape contractors and equipment dealers with a complete overhaul that assured it remains in the technology forefront.

“Our entire site now uses responsive design,” said Gregg Wartgow, editor in chief and associate publisher of Green Industry Pros magazine and website. “If you view our site on your smartphone or tablet (i.e. iPad), you don't have to zoom in or slide things around to see everything. The site loads according to the dimensions of your device, presenting information in a logical, convenient, user-friendly way.”

Executive Vice President, Kris Flitcroft, noted, “Smartphone and tablet visits jumped 138% after we launched the new mobile-friendly site. Engagement also is up. Smartphone users stayed on the site 78% longer, which shows they are more engaged with the site’s content.” has long lead the industry with its online Product Guide for researching landscape products and equipment and its online Dealer Locator, which helps landscape contractors find equipment dealers based on location.

The website organizes content into eight specific navigation channels: lawn maintenance, lawn care, landscape design and construction, irrigation, snow removal, business, Product Guide, and Dealer Locator.

Advertisers are pleased with the site’s dynamic page loads, which assure that advertisements load only when they can be seen by site visitors.

About Green Industry Pros
A Cygnus Business Media brand, Green Industry Pros magazine and serve landscape contractors, power equipment dealers, and manufacturers of landscaping equipment, products and services.

As one of America’s top business-to-business media companies, Cygnus Business Media reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations.

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Sue Fritz
Cygnus Business Media
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