Industry Analyst Jeff Kagan on C Spire PERCS Winning Loyalty360 Award

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Congratulations to C Spire and their customers on this award, says Technology Industry Analyst Jeff Kagan.

Jeff KAGAN, Industry Analyst

Congratulations to C Spire and their customers on this award, says Technology Industry Analyst Jeff Kagan.

C Spire PERCS customer reward program was honored with a top platinumn award as one of the worlds best customer loyalty programs at the 7th annual Loyalty Expo which is sponsored by Loyalty360, The Loyalty Marketers Association, says Mississippi Business Journal, March 17.

Industry analyst Jeff Kagan offers comment.

“C Spire has done a remarkable job at both winning new customers and keeping existing cvustomers with their unique loyalty program called PERCS,” says Tech analyst Kagan.

“There is plenty of competition in the wireless business. While C Spire is not one of the big four national players, they are the strongest regional player in their market. Their PERCS program was started several years ago to get closer to the customer and to help them both win and retain customers. It looks like a success,” says wireless analyst Kagan.

There were four finalists including C Spire, Dell, Global Hotel Alliance and HON HONORS in the “Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing” category. These four finalists were part of a larger group of 187 entries.

The award recognizes the innovation and effectiveness of some of the best customer loyalty programs.

“Offering an enticing rewards card or incentive program is no longer enough to sustain customer loyalty,” says Mark Johnson CEO of Loyalty360. “It takes a sophisticated and multi-disciplined loyalty strategy like the one implemented at C Spire to appeal to todays savvy consumers. This creates long term customers and profitable customers.”

C Spire scored highest among 20 entries in the entire “Voice of the Customer” award section.

Loyalty360 used a group of 24 industry experts with extensive knowledge of loyalty marketing to judge.

“Congratulations to C Spire on winning this loyalty award and to their customers who take advantage of their PERCS loyalty program,” says Principal analyst Kagan.

About Jeff Kagan

Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media and shares his opinion in many ways over 25 years.

He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.

Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Clients: Contact Jeff Kagan to discuss briefing him or becoming a consulting client.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at to learn more and for disclosures.

Twitter: Follow him at @jeffkagan

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