We decided to take a new approach, and talked with expresscopy.com about using postcard mailings to broaden our reach.
Portland, OR (PRWEB) March 19, 2014
Expresscopy.com, leader in online design, print & mail postcards with same day turnaround helps luggage retailer Sheppard & Blake triple their web traffic with the launch of a new integrated online and offline marketing campaign.
“We were dissatisfied with the results we were getting from pay-per-click advertising online,” said Ray Sheppard. “We decided to take a new approach, and talked with expresscopy.com about using postcard mailings to broaden our reach. They suggested incorporating QR codes into a postcard design so that recipients could scan the postcards with their smartphones and be taken directly to our website. Not only have we tripled our web traffic, we’ve seen great conversion rates from those mailings. Many of the visitors go on to make purchases. It’s also something very few of our competitors do, so it’s given us an edge.”
“Integrating online and offline media can be extremely successful, as in the case of Sheppard & Blake,” said Joshua Carlsen, VP of Marketing and Sales at expresscopy.com. “72% of consumers prefer that brands integrate online and offline marketing. Using QR codes is one of the easiest ways to do that.”
Special Offer – Save 20% off postcards on your first mailing when you enter promo code PR3640 at expresscopy.com
About expresscopy.com…over 1 million clients served since 1992
Located in Portland, Oregon, expresscopy.com is the leading provider in online design, print & mail postcards with same day turnarounds. Customers can upload their own design file or can customize one of the many free online design templates and expresscopy.com will print, address and mail out the professional postcards with their state-of-the-art production facility.
For more information, please visit expresscopy.com or contact Joshua Carlsen at 800.260.5887 or Joshua(dot)carlsen(at)expresscopy.com.