AGEXPORT and UGAP united for strengthening the Guatemalan technology industry

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The Academic Division of the Guatemalan Union of Advertising Agencies (ACADEM, UGAP for the acronym in Spanish) and AGEXPORT, through the IT&BPO Commission, will work together to promote academic programs with regard to marketing and business communication, among others, with the goal of supporting the development of exporting services and digital content.

Business development and digital content entrepreneurs who are part of AGEXPORT’s IT&BPO Commission have generated about 4,500 jobs since its inception. They have demonstrated that Guatemala is the center of the digital talent through developing mobile games and animations for music videos and films and implementing strategic digital campaigns.

Given these opportunities, the IT&BPO Commission of AGEXPORT and UGAP saw the need to contribute to strengthening of Guatemalan professional’s focus on export services. This includes experts who work in the field of marketing and publicity, as well as in commercial communications, in order to promote the growth of Guatemalan technology industry, which, through the digital development, reached a booming $27 million foreign sales in 2013.

“Guatemala is on the front line in the area of computing and computer science and the high demand for human resources with global competencies has made AGEXPORT solidify strategies that promote growth in the professional digital arena to maximize this human talent. As a result, this has positioned Guatemala as a major supplier in the global market” -President of the IT & BPO Commission, Oscar Garcia.

Global competencies like professional drafting and oral expression, drafting for social networks, effective communication, exportation process executive programs, among others, are those that AGEXPORT-UGAP, will work to develop through networking, development training, as well as participation in commercial events like fairs, commercial missions, forums, and others.

“We are looking to open job opportunities to professionals in the technology sector, through the competitive improvement of national productive sectors. This will strengthen the transition process to an economy based on knowledge and innovation that will promote social and economic development,” said Garcia.

The technical cooperation agreement, which was signed by the President of AGEXPORT, Estuardo Castillo and the President of ACADEM-UGAP, Juan Mauricio Wurmser, indicates that ACADEM-UGAP and AGEXPORT will meet to design and propose the course content, seminars and executive programs to teach elements related to marketing and business communication.

“In this partnership, we have agreed to join forces in order to contribute to the training and retraining of professionals working in the field of marketing and business communications. Through ACADEM we can share knowledge and experiences in the areas of advertising and communication that will help us to compete in the global market,” said Wurmser.

According to Garcia, in 2014 the IT&BPO Commission will strengthen the competitiveness of the sector by implementing a methodology to help professionals develop the skills and expertise required to apply for jobs in companies in the industry.

The IT&BPO sector includes software development, contact centers & BCP, and digital content. As a whole, these three export activities totaled US$326 million by the end of 2013, which represents a 11 % increase compared to 2012.

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