Zeon Solutions Draws Out the Blueprints for Increased Conversion for Cooper Safety Supply

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Cooper Safety Supply Selects Zeon Solutions for eBusiness Strategy Services

We are confident that Zeon Solutions will help us analyze our site experience and provide an actionable plan for us to better optimize our site and convert more of our visitors to customers.

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Zeon Solutions, an eBusiness solutions provider and systems integrator, announced that Cooper Safety Supply has selected them to be their eCommerce consulting partner. Cooper Safety Supply is an online stocking distributor of safety equipment supplies, hard hats and personal protection equipment. Their website caters to everyone from average consumers to independent contractors, large construction companies and manufacturing facilities.

Zeon Solutions offers a number of eBusiness Strategy Services focused on driving qualified traffic, maximizing on-site conversion, increasing AOV (average order value), and ensuring the right resources are in place for success.

The Zeon Solutions eBusiness Consulting team will be conducting a full scale Usability Assessment for Cooper Safety Supply (CooperSafety.com) that will focus on analyzing visitor site experience and factors that could impact conversion opportunities, like cart features and functionality, buy button locations, and site navigation.

“The Cooper Safety Supply website has been experiencing higher traffic, but low conversion rates,” said Lauren Wright, Merchandising Marketing Manager at Cooper Safety Supply. “We are confident that Zeon Solutions will help us analyze our site experience and provide an actionable plan for us to better optimize our site and convert more of our visitors to customers.”

“Cooper Safety’s decisions are largely inspired by their customers, as a result, they work really hard to provide countless safety equipment options that will help suit their many different customers’ preferences and needs,” said Karen Van Ert, Director of eBusiness Consulting at Zeon Solutions. “I look forward to helping them continue with their customer driven initiative by evaluating and testing out different layouts, and suggesting changes that will help improve the customer experience and ultimately increase their website conversion rate.”

Karen Van Ert and Lauren Wright will share specific techniques and results they achieve during a breakout session at IRCE 2014, titled “Make the Most of Your Traffic: Maximizing Conversion.” If you are attending IRCE this year and are looking for ways to increase your online conversion rate, you won’t want to miss this session. Marketers and merchandisers in businesses of all sizes will walk away with ideas on how to make the most of the visitors’ on-site experience and maximize conversion rates, including how to best analyze the impact. Learn more about IRCE 2014 here: http://www.irce.com.

About Cooper Safety Supply
Cooper Safety Supply is an online safety equipment distributor. Their commitment to their customers is to provide the widest variety of products that can be purchased in large or small quantities. Purchasing safety supplies, personal protective equipment and work gear should be easy, convenient and above all affordable. Customers should never cut corners to sacrifice one’s safety. Cooper Safety has high standards for the products featured on the site and hand picks each and every one of them to ensure security, satisfaction and most importantly safety.

About Zeon Solutions
For companies who need to develop or enhance the space they occupy online, Zeon Solutions doesn’t simply build websites – we are masters at crafting eBusiness experiences. Fueled by collaboration and strategy, our results maximize our clients’ knowledge, performance and profitability essential to compete in today’s digital arena. Since 2003, Zeon has delivered innovative eCommerce, content management, mobile and digital marketing solutions that improve organizations’ effectiveness and accelerate growth and revenue. Working together, we will create your better eBusiness experience.

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Allison Gugala
since: 12/2008
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