San Antonio, Texas (PRWEB) March 23, 2014
Sixty-two percent of charities raised more funds in 2013 than they did in 2012, according to the Nonprofit Research Collaborative’s Year-End 2013 Fundraising Survey, released today at the Association of Fundraising Professionals’ 51st International Conference on Fundraising.
The finding is part of a larger trend of increasing giving, as a year ago, just 58 percent raised more funds. This year’s result of 62 percent is the highest since 2007, before the global recession.
In addition, 67 percent of organizations surveyed met their fundraising goals, also the highest since the recession.
“These are very good numbers and represent a trend we’ve see over the past few years with giving growing slowly but surely,” said Andrew Watt, FInstF, President and CEO of Association of Fundraising Professionals, a sponsor of the NRC. “The real positive is that charities reported strong growth in a variety of different fundraising approaches, including major gifts, special events and online giving. Those are very good indicators of a stronger economy and donors being more confident in their economic situation and ability to give.”
The NRC surveys hundreds of organizations and asks about specific fundraising methods as well as whether organizations met their goals and what they predict for 2014. Other key findings for 2013 include:
About the Survey
The Nonprofit Research Collaborative (NRC) conducts surveys two times a year. The current report and prior reports from the NRC are available at http://www.NPResearch.org effective March 23, 2014.
This survey was conducted online in February 2014 about fundraising results in 2013 compared with 2012. The respondents form a convenience sample. There is no margin of error, as it is not a random sample of the population studied. Reported results are statistically significant using chi-square analysis.
About the Nonprofit Research Collaborative (NRC)
NRC members have direct experience collecting information from nonprofits concerning charitable receipts, fundraising practices, and/or grantmaking activities. NRC partners are the Association of Fundraising Professionals; CFRE International; Campbell Rinker; Giving USA Foundation; the Partnership for Philanthropic Planning; and the National Center for Charitable Statistics at the Urban Institute.