She’ll remind the brand marketing execs in the audience of where women and advertising have been, what’s trending now, and what marketers should consider in their efforts to build business with women.
Chicago, IL (PRWEB) March 20, 2014
Using old commercials, print ads, toys, and TV shows, noted advertising and pop culture expert Barbara Lippert will analyze the trends and attitudes toward women that have marked the last half century of American advertising and culture at the 10th Anniversary M2W® – The Marketing to Women Conference, May 6 & 7, 2014, Chicago Cultural Center.
Her keynote titled ‘Does She or Doesn’t She? A Look at the Last 50 Years of Advertising to Women’ will present a Lippert’s Eye View of the ad industry. She’ll remind the brand marketing execs in the audience of where women and advertising have been, what’s trending now, and what marketers should consider in their efforts to build business with women.
“Barbara’s keynote will close the of the conference on such a high note. She’s a master speaker and story teller. Everyone will learn and laugh and keep the conversation going with her in the networking reception that follows!” said Nan McCann, M2W® producer.
“We’re really honored to add Barbra’s perspective to M2W®’s expert case studies, research, workshops, creative sessions and peer-to-peer special events,” McCann added. “She’ll join presenters from top companies including Harley Davidson, BlogHer, CorningWare, Yahoo!, Lifetime, McDonald’s, WNBA, WebMD and Vixen Vodka among others. It’s all designed to teach marketers how to build better business with women who control 85% of all consumer spending in virtually every product category.”
“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies,” according to McCann. “The audience typically includes companies as diverse as Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, J&J, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, L’Oreal, ConAgra and Whirlpool. They attend because they recognize the brand- critical importance of reaching women.”
To date, M2W® 2014 is presented by Associate Sponsors: M Booth; World Kitchen; iProspect; Harley Davidson; McDonald’s; WebMD; TrendSight Group; YWomen; BlogHer; Insight Women; Lifetime; Workshop Sponsors: Yahoo!; Fletcher PR; Graphic Packaging International; Showcase Sponsors: Ketchum; Vixen Vodka; WNBA; eHealthcare Solutions; Video Content Resource: Snippies; Official Bookseller: PMP; Media Sponsor: Today’s Chicago Woman.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.
About Barbara Lippert
Barbara Lippert covers the intersection of advertising, pop culture, and marketing for MediaPost.com. She also blogs about the AMC hit series Mad Men when the show is in season. (Her “Madblog: Mad Men edition” on Mediapost.com currently attracts about 50,000 obsessed followers.) As a long time editor at Adweek, Lippert carved out a unique place in the ad industry as the award-winning, widely syndicated author of the Adweek Critique. As such, she was the first marketing writer to review commercials in the same lively way that books and movies are routinely analyzed. She appears on CNN, CNBC, Fox Business, the Today Show, and speaks on NPR.