Historic Holston Hills Country Club Launches National Marketing Initiative

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Club Revisits Storied Past in an Effort to Inspire the Future

This effort has rejuvenated everyone associated with the club.

Holston Hills Country Club (HHCC), located in Knoxville, Tenn., announced the launch of an aggressive branding and marketing campaign aimed at igniting membership growth and reinvigorating the current member experience. The campaign highlights the storied history of Holston Hills Country Club, whose classic Donald Ross-designed golf course opened as a championship venue in 1927 and remains virtually unchanged.

Organized and led by a committee comprised of current club members and staff, the marketing campaign is inspiring change and significant branding initiatives including:

  • New logo creation illustrating HHCC’s classic beginnings
  • Website transformation
  • Branding video highlighting the club’s important legacy in the sport of golf
  • Media relations campaign
  • Bean Station restaurant renamed “Jim Bean Trophy Room.” Renovations are underway and the menu is being reimagined.
  • On-call caddie service beginning April 2014
  • “Play with the Pros” series launching spring 2014

“Over the years HHCC has hosted many iconic PGA tournaments and professionals and that tradition continues today,” said Chris Dibble, HHCC’s director of operations and head professional. “We’re thrilled with the positive response we’re receiving from members as well as new applicants. This effort has rejuvenated everyone associated with the club and is generating a renewed regional interest in membership.”

Many local PGA touring pros, including Scott Stallings, Peter Malnati, Wes Roach, Erica Popson, and Eric Axley, and others utilize HHCC golf course for preparing their game for the Tour. They will be participating in the “Play with the Pros” series and offering golf clinics throughout the year.

In the current rankings, Golfweek magazine, cited HHCC as No. 53 in the top 100 classic golf courses, ranking in front of iconic courses like Medinah, East Lake and Congressional.

“Our 18-hole, classic Ross-designed golf course, recently improved practice facilities, Olympic-size pool and Rubico clay tennis courts offer an all-around club experience that many perceive as the best value in East Tennessee,” noted Dibble.

“We’re confident that this campaign will bolster our national reputation and position HHCC as a premier location for future high level professional and amateur championships,” added Steve Kitts, president of HHCC.

About Holston Hills Country Club
Located just east of Knoxville, Tenn., near the foothills of the Smoky Mountains, Holston Hills Country Club boasts an impeccable Donald Ross-designed golf course. Built in 1927, Holston Hills was immediately recognized as the finest golf course in Tennessee and quickly emerged as an important regional tournament location hosting PGA Tour events.

The championship layout measures 7,082 yards and plays to a par 72 with a slope rating of 129. It features more than 100 bunkers scattered across the 150-acre property. There are few homes or other visual distractions taking away from the links-like course, which is situated on old farm land tucked into a bend in the Holston River. The course was designed in a broad, fan-shaped formation, with both nines returning to the clubhouse that sits on an upslope along the north side of the property.

For more information on HHCC championship history, rankings and awards visit holstonhills.com.

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Abbigail Christensen
Fletcher PR
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