Briabe Mobile Releases Findings From Multicultural Social And Sports Survey And Develops Exclusive Mobile Soccer Content Platform

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Hispanic Millennials are 56% more likely than Non-Hispanic Millennials to follow the 2014 FIFA World Cup

Leading multicultural mobile advertising firm Briabe Mobile has released its findings from a mobile insights survey on millennials and their interest in the 2014 FIFA World Cup Brazil™. The conclusion: Hispanic millennials will be closely following the global soccer event, and they will be relying on social and mobile to do it.

  •     21% of all millennials say that mobile will be their primary platform for World Cup updates, while 31% of millennial women cite mobile as their primary platform.
  •     36% of Hispanic millennials are more likely to use social media to get World Cup content and updates.
  •     15% of Hispanic millennials are less likely to cite TV as their major platform for World Cup updates and content

In response to Hispanic millennials’ interest in mobile and social World Cup content, Briabe Mobile created the “Road to Rio,” a curated mobile soccer content platform with its proprietary CATALYST™ technology.

“This will be the largest social and mobile event in the history of sports, and we have developed a platform to help advertisers capitalize on millennials’ hunger for engaging content not just during the event, but in the months leading up to it, as enthusiasm escalates to a fever pitch,” said James Briggs, and CEO of Briabe Mobile. “Thanks to our CATALYST™ platform, we uniquely bring mobile content and social conversations together to create social amplification that will exponentially expand the reach of our content and the conversations around it.”

As the World Cup in Brazil kicks off in June, Road to Rio launches on April 1, and will offer unique and exclusive soccer-driven content in both English and Spanish that will appeal to Hispanic soccer and sports enthusiasts seeking new and timely content on their smartphones and tablets. Featuring videos from current and ex-national team players, celebrities, influencers, bloggers and fans, the platform is designed exclusively for social and mobile engagement.

The Road to Rio platform offers brands an extraordinary opportunity to associate with the largest sporting event ever, through the platforms that Hispanic millennials will turn to repeatedly to stay in touch with their favorite content, teams, and players. For further information or sponsorship opportunities, please contact Kathryn McCormack at 310-694-3283 x 122 or email kathryn.mccormack(at)briabemobile(dot)com.

Briabe Mobile, Inc. is the only U.S. mobile marketing solutions provider dedicated to enabling brands and agencies to reach and influence the “new majority” of American consumer groups – particularly Hispanic/Latino-American, Asian-American and African-American – with the medium they depend on most: mobile. Through a proprietary suite of technology IP, corporate partnerships, marketer/agency relationships, and marketplace insights, Briabe Mobile is the unrivaled leader in multicultural mobile marketing. For more information,

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Meeta Chawla
Briabe Mobile
310-694-3283 Ext: 116
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Thi Le
Briabe Mobile
310-694-3283 126
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