Washington, D.C. (PRWEB) March 20, 2014
The Washington Times, one of America’s top newspapers, has announced its partnership with Yellowstone Hotel Systems, dba: OpenBook, to provide comprehensive online travel planning to its readers and the general public. With the slogan “Travel with Trust” accompanying this new partnership, which combines The Washington Times’ long standing trustworthy news coverage with the new ability for readers to book travel through its website, now travelers can read an article about an upcoming event or popular travel destination and book the associated trip on the spot.
The partnership, aimed at providing online bookings of hotels, airfare, car rental, and various other travel services, is poised to take the travel industry by storm. In an industry saturated with travel service providers, The Washington Times has positioned itself to offer competitive online travel technology coupled with its unique ability to produce expert coverage of the world’s top travel destinations, and popular events; coverage which is largely unheard of through current online travel agencies.
“The travel industry has always had a need for content, for expert coverage of specific events and travel destinations. Content builds trust, it builds legitimacy, but it has been one of the greatest challenges for online travel agencies to produce,” Stated Zack Paul, CEO of OpenBook. “The Washington Times has now positioned itself to meet this need as an established and credible news agency, and OpenBook’s partnership has provided the technology to make them a legitimate competitor within the travel industry.”
Currently, these travel services can be found on many pages of The Washington Times website, branded as “The Washington Times Travel Center”. While present functionality allows visitors only to book lodging, future services will expand offerings to airfare and car rental. Over the coming months, expect to see increased publicity of this new technology as The Washington Times works to not only produce great news coverage, as it always has, but also provide a way for readers to experience first-hand the events and destinations outlined in these articles.
About The Washington Times
The Washington Times is a full-service, general interest daily newspaper in the nation's capital. Founded in 1982, The Washington Times is one of the most-often-quoted newspapers in the U.S. It has gained a reputation for hard-hitting investigative reporting and thorough coverage of politics and policy. Published by The Washington Times LLC, The Washington Times is "America's Newspaper."
Yellowstone Hotel Systems, Inc. dba: OpenBook specializes in revenue enhancements through integrated business solutions for the hospitality industry. The company's business model offers a complete arrangement of products and services to increase yield through each component of the reservation process. Additionally, OpenBook provides expertise in reservation management systems for platform and internet based cloud computing, channel management, GDS connectivity, website design, online marketing, and travel agency services. For more information, please visit http://www.openbook.net.
Danica Purvis for OpenBook
208-624-0374 ext. 301
343 East 4th North, Suite 209
Rexburg, ID 83440