Geek Puff Targeting Women in STEAM with Smart, Engaging Content

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New Online Resource Launches with First Annual Nonfiction Story Competition

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“Women want and deserve content with substance and depth. Geek Puff will be their go-to-resource for technology answers without condescension," said Geek Puff founder Toni Matlock.

Geek Puff, the online resource that celebrates and supports women in STEAM (science, tech, engineering, art and math), announced today its first annual nonfiction story competition. Susanna Sonnenberg, author of the best-selling memoirs “Her Last Death” and “She Matters,” will act as contest judge. Deadline is April 21, 2014. Entries should be no longer than 2,000 words and relevant to an audience of STEAM-focused women. The winner will receive $500 and publication in Geek Puff’s inaugural e-magazine issue.

Like a “Wired” for women, Geek Puff combines storytelling, tips, and innovative ideas to help STEAM-leaning women find one another, explore tools to work smarter and build a more meaningful community. The heart of Geek Puff is an enhanced digital magazine, or e-magazine, with web links, audio and video stories by and about women innovating and working in STEAM.

Geek Puff founder Toni Matlock says women are ready to trade superficial pandering for substantive content. “Women want and deserve content with substance and depth. Geek Puff will be their go-to-resource for technology answers without condescension. It will be a community of women, by women.”

Each issue of Geek Puff will revolve around a central theme. For example, in the SOUND issue, readers will “meet” an ultrasound technician to learn about the technology, its evolution over the past 30 years, and its uses beyond prenatal exams. Additionally, Geek Puff readers will experience an ecologist’s travels through the desert recording the sound of bat migrations with microphones attached to kites and balloons, and they will find a book review examining the political atmosphere that fostered the all-woman Russian protest band, Pussy Riot.

Matlock believes the time is right for Geek Puff. “Research has shown that a significant majority of women feel advertising and marketing doesn’t understand them and is not directed to them. * Our own surveys underscore this point and show that women desire a community where they can learn about technology and exchange ideas,” she says. “Geek Puff is poised to fill this void.”

Matlock encourages all women working in or simply inspired by STEAM fields to enter the nonfiction contest. “The stories of these women are truly fascinating, and we’re thrilled to hear and share them.” For more on Geek Puff and the nonfiction competition, please visit

*“The top 30 stats you need to know when marketing to women,” By Ekatarina Walter, Tuesday, 24 Jan '12, The Next Web.

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Susan Doherty
Fuel Public Relations
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