New York, NY (PRWEB) March 20, 2014
To help drive greater awareness of and engagement with the sport of harness racing to current and new fans, the United States Trotting Association (“USTA”), in partnership with social consultancy, Converseon, and key industry constituents, have officially launched a new socially-powered, consumer-facing website, The Harness Racing Fan Zone (http://www.HarnessRacingFanZone.com).
The Harness Racing Fan Zone is an innovative new, online content hub designed for current and potential new fans and owners to “see, share, connect and play” through the power of social media. The mission of the Fan Zone is not to replace current industry websites or marketing initiatives but to serve as a key central platform that will help unify, amplify and positively brand the sport.
“The Fan Zone is designed to meet the increasing demands and expectations of a new generation of digitally and socially-savvy consumers who have grown accustomed to key features that let them become not just spectators to a particular sport, but active digital participants,” said Mike Tanner, USTA executive vice president and CEO. “The Fan Zone now provides harness racing with a new ‘major league’ consumer experience that fully leverages social media for fans, potential fans, owners and sponsors. We expect this to be a key resource for racetracks, large and small, and other related groups to better amplify and support their marketing efforts."
Select key features include:
About the USTA
The United States Trotting Association, located in Columbus, Ohio, is a not-for profit association of Standardbred owners, breeders, drivers, trainers, and officials, organized to provide administrative, rulemaking, licensing and breed registry services to its members. For more information on the USTA, please visit http://www.ustrotting.com.
About the Harness Racing Social Media Initiative
Launched in September, 2013, the Harness Racing Social Media Initiative is a partnership between the United States Trotting Association, the social media consultancy, Converseon, and key industry groups to help drive marketing innovation and engagement with current and new fans for the sport. The initiative’s mission is to help support key racetracks, industry groups and help provide foundational support and a common, “best practice” framework by leveraging social technologies and platforms and strategies to help positively brand the sport of harness racing and generate greater awareness, visibility and engagement with a new generation of fans.