Superbreak Report Europe a Key Driver for Online Sales this Easter

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Superbreak Report a 41 Percent Growth for Online Flight Inclusive Short Breaks this Easter


Superbreak’s top 20 most popular destinations for a short break now include more European destinations such as Dublin, Venice and Amsterdam"

York based short break tour operator, Superbreak, has revealed that European destinations lead the way for online sales this Easter. The firm reports a +41 percent increase to date in online hotel and flight packages alone versus sales data from last year. Eurostar breaks are also falling in a similar vein with Paris and Bruges proving popular amongst customers. Overall sales data so far for the Easter holidays reveal Superbreak’s top 20 most popular locations for a short break now include more European destinations such as Dublin, Venice and Amsterdam compared to 2013.

This Easter, Superbreak are continuing to work on a range of added value hotel deals to set itself apart from the competition and to provide customers with real value for money. A two night Eurostar break to Paris, including hotel, complimentary Seine river cruise and a Montparnasse 56 Tower panoramic visit with Champagne starts from £329pp. This unique package break to a key destination highlights the great value on offer, as well as time saving appeal for customers.

Closer to home, Superbreak has added a range of UK product which includes free sightseeing tickets, afternoon tea or discounted entry to a range of the top UK theme parks. The addition of fast track tickets to Chester Zoo, Alton Tower discounts and more London for Less deals, has seen popularity for attraction breaks increase so far in 2014. Similarly, booking trends for theatre breaks in 2014 show the Lion King musical, Charlie and the Chocolate Factory and Matilda the musical leading the way as favourites with online bookers.

Chris Hagan, Head of Overseas Product & Contracting commented:
“It’s wonderful to see European cities making our top 20 list of short break destinations, especially in the run-up to Easter. This only confirms that we are successfully providing customers with unique packages which represent real value for money, as well as a host of great destinations to choose from like Paris and Venice.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK and beyond. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel breaks for the leisure traveller. Superbreak also work with various travel providers offering a range of rail breaks, Eurostar breaks, flights & more.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and overseas short break products.

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