Child's Play Communications Wins Gold Bulldog Award for Excellence

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Agency achievements recognized in the 2014 Bulldog Awards for Excellence in Media and Publicity Campaigns.

Child’s Play Communications, specialists in reaching moms, is delighted to announce that it has been named a Gold level award winner in the 2014 Bulldog Awards for Excellence in Media and Publicity Campaigns. Child’s Play was recognized in the Best Campaign Under $100,000 category for its entry Building a Brand: a littleBits at a time.

The award was presented for the publicity program the agency conducted for tech toy littleBits, a system of electronic modules that snap together with magnets to create circuits. Child’s Play secured more than 368 million impressions through more than 150 placements for littleBits over the course of just six months, many of which came from top-tier media outlets such as The Wall Street Journal, The New York Times, USA Today, Time, Fast Company, Forbes, Family Circle, Parents Magazine, Entrepreneur and the Huffington Post. This exposure dramatically and positively impacted littleBits sales.

Bulldog Awards winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. These journalists assessed the submissions on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

According to the Bulldog Awards organization, winners “enter a pantheon of exemplary communications practitioners.” The winning campaigns will be summarized in the Bulldog Media Relations Awards Hall of Fame magazine, to be published on April 30, 2014.

Child’s Play Communications
Child’s Play Communications is the leading agency specializing in public relations, blogger management, social media content and word-of-mouth communications for products and services targeted to moms. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, TIME Inc., Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the company's own network of mom review-bloggers. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.

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Stephanie Azzarone
Child's Play Communications
+1 (212) 488-2060 Ext: 11
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Ruth Reiser
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