New York, New York (PRWEB) March 26, 2014
Adklip, an innovative video ad unit company, has just launched a new video ad unit designed to be a native solution for publishers that adds incremental revenue to their sites. The launch of the inpage player adds to their existing line of video ad units that helps publishers monetize their editorial content with video pre-roll.
Adklip has seemed to carve out a spot for themselves in the crowded world of digital pre-roll by providing unique video ad units to publishers that lets them monetize their sites even if they don't have video content. Their mini, max and instream solutions have reached over 1 billion users over the past year and publishers are excited about their new inpage player.
The inpage player is a customizable ad unit that blends with the existing theme of the publishers site. The most common placement is at the end of articles but it can also be placed within articles or within content teasers on their homepage. As a user scrolls down the page, the ad unit gives the user the option to continue to scroll for a sponsored video or to close the ad unit. Once the user continues to scroll, the pre-roll plays for 15 or 30 seconds then disappears. It's not seen again by that user for at least 24 hours.
Estimates from eMarketer indicate that US digital video ad spending will climb from $4.14 billion in 2013 to $8.04 billion in 2016. Fueling that growth are advertisers that are bundling TV ad spend with digital video to reach users in more interactive and innovative video ad formats. "Do they have certain ad units that are proprietary to them where the audience can choose multiple videos to watch? Will they allow us to put a skin around the video so it really looks like it’s our own content and that we actually own that page?” said Erica Bigley, digital media manager at Ford Motor Co. “All of the partners we work with do each one of those a little bit differently, so we know which one will work best for what we’re trying to push at that time.”
About Adklip, LLC.
Based in New York, New York, Adklip, LLC is an innovative video ad company that helps publishers monetize their editorial content with video pre-roll. Most publishers don't have the resources to produce video content and therefore cannot run traditional pre-roll. Adklip's technology brings these high CPM pre-roll campaigns to publishers through various ad formats.