Understanding what drives conversions by using attribution measurement is more important than ever before in generating online sales and driving return on investment.”
MONTREAL (PRWEB) March 24, 2014
AdGear (http://www.adgear.com), an advertising technology company, announced today that leading Canadian fashion retailer Simons has selected the company’s platform to power its ad delivery, cross-channel attribution and real-time bidding services.
“As more inventory becomes available through programmatic buying channels, advertisers now benefit from having the ultimate choice and control when it comes to reaching consumers,” said Vlad Stesin, AdGear Co-Founder and VP of Product. “Understanding what drives conversions by using attribution measurement is more important than ever before in generating online sales and driving return on investment.”
The AdGear platform offers online retailers deep analytics and a demand-side platform with advanced fraud mitigation tools and bid price optimization that lowers CPA and improves online campaign effectiveness given specific objectives and KPIs.
“Attribution measurement and low-level analysis of results using business intelligence tools allows us to determine which areas of marketing spend are the most effective ,” said Yannick Vial, Director of e-Commerce at Simons. “Using the AdGear platform not only allows us to better understand consumers and the path that leads to conversions, but also provides us with means to apply these insights and take advantage of the new opportunities made available through programmatic media buying.”
AdGear Technologies, Inc. is a digital advertising technology company, providing software and services to advertisers, media agencies and publishers. The company's full-stack advertising platform offers customers advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving, real-time bidding and exchange technology.
AdGear’s customers use solutions that are offered in turnkey or behind-the-scenes, white-label mode. The company is privately owned and operated out of its Montreal and Toronto offices.
For more information visit http://www.adgear.com
Originally a dry goods store, La Maison Simons was created in 1840 by John Simons in Quebec City. Since then, the company has carved itself out a reputation for being passionate about fashion - a value that has been passed on from generation to generation. Today, Simons has nine stores in Canada located in Montreal, Laval, Saint-Bruno, Sherbrooke, Edmonton (Alberta) and three in Quebec City at Place Ste-Foy, Galeries de la Capitale and Côte de la Fabrique in the heart of Old Quebec, which is also home to its Head Office. Follow Simons on Twitter: @SIMONS_eng (English) or @Simons (French); on Facebook: facebook.com/simons.ca; or visit http://www.simons.ca.