Superbreak Reveal Cultural Breaks for 2014

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Short Breaks Specialists, Superbreak, Reveal Cultural Breaks for #MuseumWeek 2014


The British Museum welcomes the impressive new Viking Exhibition.

Short break specialists, Superbreak have revealed a wide range of cultural packages for 2014, just in time for Twitter’s #MuseumWeek later this month. From the 24th to the 30th March, Twitter is teaming up with a host of galleries and museums from around Europe to dedicate a week of promotion aimed at encouraging cultural breaks across the continent.

The York based travel company have a launched a long line of products offering customers the chance to get involved and experience some of the UK’s best museums and exhibitions, particularly in the capital. Superbreak’s London cultural packages include the highly anticipated Bond in Motion – an exhibition focussing on the most famous vehicles to star in the 007 film series which is taking place at The British Museum for a limited 8 day period. The British Museum also welcomes its first major exhibition in 30 years in the form of the Vikings - Life and Legend exhibition, showcasing some of the finest Viking artefacts in the world. Fans of Sherlock Holmes can enjoy a cultural London break with Superbreak as The Museum of London welcomes a new exhibition based on the multi-faceted character from October 17th 2014.

Superbreak’s product range also stretches to some of the most famous historical buildings and palaces in the country, giving customers the chance to explore such places as Buckingham Palace, Kensington Palace, Clarence House, Hampton Court Palace and The Houses of Parliament.

Although the focus may be on London based culture, the travel operator includes a range of UK provincial opportunities within its portfolio, too. A recent addition is the Shakespeare’s Houses Tour, a popular favourite with families who can expect to pay as little as £74.50pp including a half board stay at the 4* Mercure Brandon Hall Hotel. Breaks to iconic British landmarks and locations such as Stonehenge, Chatsworth House and Windsor castle are also available for Superbreak customers.

In 2013, Superbreak sent thousands of customers to the capital, with many opting to make their London break a cultural one. London remains a key destination for the short break specialists after hugely popular events such as Life and Death in Pompeii and Herculaneum, the Coronation Festival at Buckingham Palace and Manet - Portraying Life at the Royal Academy all took place last year. With such a wide range of offerings available to customers, Superbreak hope that the #MuseumWeek campaign can help spread awareness of the UK's top museums & packages, as they look to provide packages that represent great value for customers whatever the budget.

Khalid Amin, Online Marketing Manager commented: "Extending our traditional events packages into more cultural packages such as large exhibitions is something we’ve been doing to great effect since the Tutankhamen Exhibition at the then Millennium Dome in 2008. Our customers are looking for exciting reasons to travel for their weekend breaks and events such as the Vikings - Life and Legend exhibition do just that."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking weekend breaks in England in a range of 2-5 star hotel accommodation for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from hotels in Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:

Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043

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Khalid Amin
+44 1904436043
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