New Poll for Wireless Surveillance Leader iWatchLife suggests nearly 1 in 3 people willing to monitor elderly parents for their safety

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Patent-protected, wireless surveillance leader iWatchLife releases new poll showing nearly one in three people are completely comfortable with the idea of using electronic surveillance to watch over elderly parents “aging in place,” and anticipating getting the other two on board.

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Home video monitoring for elderly loved ones living alone is an option that is growing in popularity. Video monitoring gives caring families peace of mind.

Patent-protected, wireless surveillance leader iWatchLife today released the results of a new poll indicating that nearly one in three people are completely comfortable with the idea of using electronic surveillance to watch over their elderly parents who live alone.

The poll, commissioned by iWatchLife and undertaken by Persona Research on March 16, 2014, surveyed 500 people. Respondents were asked if they would ever consider using electronic surveillance to ensure that their parents were safe. Over 30 percent said yes.

This result may be surprising to some, given this is an emerging application for the technology; but just as cell phones were at one time only for celebrities and executives and are now ubiquitous, attitudes are changing about the need for video surveillance of elderly loved ones. It appears that more and more people are embracing the idea. Considering that the level of interest in home video monitoring rose from 38.4 to 55 percent from 2010 to 2013,1,2 it is not hard to imagine that video monitoring of the elderly will gain greater traction in the coming years.

One theory is that these attitudinal changes are driven by demographics. According to Charles Black, President and CEO of iWatchLife, “it’s well known that aging baby boomers are the demographic affecting everything from the housing market to sales of Omega-3 eggs. They’re a force to be reckoned with. And now, their parents are elderly.”

According to the AARP, “nearly 90% of seniors want to stay in their own homes as they age.”3 Known as “aging in place,” the phenomenon is becoming increasingly common, and with it the need for new ways of checking in on older adults who live alone. The fast-growing accessibility of high-speed wireless internet is offering potential solutions not dreamed of 20 years ago. “Information and communication services, delivered over a high-speed Internet connection, increase the potential for older adults to live independently, safely, and comfortably in their own homes” says a 2013 report from the Public Policy Institute. “Some of the more promising applications involve video-based virtual visits with clinicians and family caregivers, automation of routine home activities, and in-home monitoring for older adults with limitations in activities of daily living.”4

Home care services that offer physical in-home assistance to the elderly, such as meal preparation, cleaning, and property maintenance, are springing up every day. They are critical to the success of aging in place, but also bring with them their share of risk. Video monitoring can help family keep a watchful eye on the people that come and go daily from the home. "We're seeing more and more interest in keeping an eye on elderly parents even when they use home care services,” says Maureen Campbell, Director of Marketing & Communications for iWatchLife. “In fact more so, because there are strangers in the home.”

Mr. Black says his company commissioned the poll because they sensed a new application for their wireless home surveillance services. “We already do smart wireless home surveillance for people who want to watch over their home, kids, and pets. Video monitoring of vulnerable aging parents is a natural extension of that.”

“iWatchLife is already a leader in the home video monitoring industry,” says Tom Leger, the company’s VP of Business Development. “The services that we provide are safe, secure, and private. Elderly monitoring is becoming an urgent need for many families, and we have the experience and the patent-protected technology to make a significant contribution to the solution. This is a new frontier in wireless video surveillance.”
The new poll indicates that people are opening up to the idea. With 30.9 percent of respondents indicating they would consider home surveillance to help watch over their aging parents, the responses ranged from unqualified “yes” to "yes, if it was easy to set up."

The survey response rate of 63.7% indicates a strong interest in the topic. The question asked was, "Would you consider home surveillance monitoring to safeguard your elderly parent?" The statistically significant poll reported 30.9% would consider home surveillance monitoring. Of these positive respondents:

  •     31.7% gave an unqualified yes
  •     27.5% responded "yes, if it was affordable"
  •     12.6% responded "yes if it was easy to set up"
  •     28.1% answered with a qualified "yes, but not now"

"Home video monitoring for elderly loved ones living alone is an option that is growing in popularity,” says Ms. Campbell. “Video monitoring gives caring families peace of mind. At iWatchLife, video monitoring is totally safe, secure, and private. It enhances the quality of care and the level of security that you feel knowing your loved one are safe.”

“The technology is there, and gaining acceptance,” says Mr. Black. “The need is clearly there. One third of people are very open to it, and so it’s just a matter of time and education before the other two thirds get on board.”


1. IDC Insight #224659, Volume 1, Connected Home, August 2010.

2. Data from Strategy Analytics,

3. “In Your Home: Remodelers for Aging in Place: Facts and Statistics,” American Association of Retired Persons, (n.d.).

4. “A Platform for Aging in Place: The Increasing Potential of High-speed Internet Connectivity.” Christopher Baker & Liz Seegert, Public Policy Institute, July, 2013.

About iWatchLife
iWatchLife is a do-it-yourself, video monitoring system that lets the user remotely watch over all aspects of life—home, vacation property, family, contractors, even pets—from any computer, tablet or handheld device. Our unique, cloud-based, smart technology understands context, importance and relevance of images and sounds and notifies the user anytime, anywhere when events that have been specified as being important are detected. See, monitor and share what matters from anywhere. iWatchLife brings Internet cloud-based video monitoring technology to the consumer market, making it affordable and easy to use. Our service uses advanced video analytics and artificial intelligence to provide unparalleled functionality for our users.

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Maureen Campbell
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