It’s a show that provides us, as marketing professionals, new benchmarks and innovations to reach as we continue to battle numerous obstacles in the retail environment to win shoppers attention.
Chicago, IL (PRWEB) March 20, 2014
Point of Purchase Advertising International (POPAI) announced the winners of its 56th Annual Outstanding Merchandising Achievement (OMA) Awards Competition during their OMA Celebration on March 19th. More than 460 entrants from 75 different companies entered themselves in 27 industry categories during this year’s competition at GlobalShop in Las Vegas, NV.
"This award show is so much more than just honoring the hard work and creative achievements of those in the industry," says Rich Carrigan, POPAI Chairman and President of United Displaycraft. "It’s a show that provides us, as marketing professionals, new benchmarks and innovations to reach as we continue to battle numerous obstacles in the retail environment to win shoppers attention."
Entries are judged in a two-round process by teams of in-store marketing professionals representing brands, retailers, ad agencies, and producers/suppliers. Each round focuses on design, innovation, interactivity, and the proven ability to lift sales. The first round is completed online by reviewing case history responses and evaluating entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results. The second round is completed on the OMA Show floor during GlobalShop to validate their online scores. Judges are divided into teams with representation from all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. These teams collectively evaluate the entries in each category, validating their online scores.
“It is an honor to award innovative displays in the in-store marketing industry each year,” said Richard Winter, POPAI President. “It was great to see such innovative displays that push the lines of creativity. We at POPAI would like to congratulate this year’s winners and finalists on their outstanding achievements, and look forward to their continued success and advancement of the industry.”
DISPLAY OF THE YEAR AWARD
The most prestigious award presented during POPAI’s OMA Awards Competition is awarded across three divisions – temporary, semi-permanent, and permanent-- based upon length of time in the store. Only gold OMA winners qualify for this award.
2014 Display of the Year Winners
Temporary: Eastwest Marketing Group and Packaging Corp. of America for Nabisco Make the Holidays Magical POS for Mondelez International
Semi-Permanent: STRAZA Designers for Colgate Luminous White EOA Display for Colgate Palmolive Colombia
Permanent: Design Phase, Inc. for Disney Infinity Display Program for The Walt Disney Company
Recognizes entries that had the greatest impact, while being very conscious of budget. To be eligible for the Budget Award, entries achieved Gold, Silver or Bronze awards. In the Temporary Division the entry must cost under $25, for Semi-Permanent under $50 and for Permanent under $100.
2014 Budget Award Winners
Temporary: Sonoco Display and Packaging for Trident and Stride/Dentyne Floor Bin Gum Displays for Mondelez International, Inc.
Semi-Permanent: Boomerang for Dove Men NFL Tester for Unilever de Mexico
Permanent: InStore Innovation Group for Bayer Seresto Spinner for Bayer Healthcare
The Creative Award celebrates the creativity of merchandising design. It acknowledges the excellence of ideation, imagination, and forward thinking. This award is presented across three divisions based upon length of time in stores.
2014 Creative Award Winners
Temporary: RockTenn Merchandising Displays for Simply Asia TOTO Pallet for McCormick Company
Semi-Permanent: STRAZA Designers for Johnnie Walker Double Tasting Station for Diageo Colombia
Permanent: Bish Creative Display for Kraken Tentacle Rack for Proximo
The Choice Award is new this year and was determined by all GlobalShop attendees. They voted for their favorite display on the show floor via smartphones.
The 2014 Choice Award Winner
Wire Worx Display, Inc. for Tostito's Salsa Jar Tower for PepsiCo Foods Canada
Point of Purchase Advertising International (POPAI), established in 1936, is the leading non-profit international advocate and voice of the in-store marketing industry. We are composed of chapters worldwide and serve more than 1,400 member companies internationally. We promote, protect and advance the broader interests of our community through original research, certified education, awarding industry excellence, hosting trade forums and protecting intellectual and legislative rights. For more information, visit popai.com.