With so much discussion in the loyalty industry focused on customer engagement and listening to your customers effectively, this webinar will show companies how to go about creating a successful Voice of the Customer program.
(PRWEB) March 21, 2014
Loyalty360 today announced a new webinar focused on how listening, understanding and taking action on the voice of the customer can foster customer engagement and loyalty by strengthening existing relationships and sparking new ones.
On March 27, 2014 at 1 p.m. ET, Loyalty360 will host a webinar titled, “The 4 Pillars of Successful Voice of the Customer Programs,” which will be presented by Verint.
The webinar will reveal the four most important pillars to a successful Voice of the Customer program, the importance of optimizing customer engagements, and how to establish and manage a successful initiative around these areas.
Attendees will learn how to:
- Understand customers’ journeys and identify opportunities to capture feedback
- Ask the right kinds of questions in surveys for better participation, more meaningful analysis and improved decision-making
- Leverage results to identify and act on rising trends and opportunities
- Share actionable intelligence to key stakeholders across the enterprise to help identify key issues around sales, service, and customer experiences
- Act on insights through a closed-loop process
Featured Verint speakers for the webinar will be Brian Koma, VP, voice of the customer practice, and Koren Stucki, director, voice of the customer marketing.
“With so much discussion in the loyalty industry focused on customer engagement and listening to your customers effectively, this webinar will show companies how to go about creating a successful Voice of the Customer program,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association.
Marketers are invited to join Loyalty360 and Verint on March 27, 2014 at 1 p.m. ET to learn more about successful Voice of the Customer programs. For more information, please visit: http://loyalty360.org/conferences/event/the-4-pillars-of-successful-voice-of-the-customer-programs.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.