Monitoring Health Tech -- Launching Boomer Health Tech Watch 2014

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Baby boomers have changed every other market they touch – but the Digital Health marketplace of startup companies can’t see them – at least not yet, according to Laurie M. Orlov, founder of the market research firm. That is the reason to launch Boomer Health Tech Watch, the new analyst consultancy to specifically focus on boomer adoption of wearable, mobile, and digital health technologies.

Digital and wearable health tech entrepreneurs need baby boomers -- they have driven innovation in every market they touch.

"Boomers have three quarters of the wealth in the United States – yet consumer health start-ups are populated with and focus on young adults. Now that more than 56% of adults have smart phones and/or tablets – it’s time to focus investor and entrepreneur attention on the baby boomer population,” said Orlov. “Boomer Health Tech Watch is intended to highlight the importance and value this cohort brings to the so-called Digital Health ecosystem.”

Boomer Health Tech Watch will feature blog posts, news articles, marketplace press releases and trend reports that are relevant to all businesses concerned with innovation, both outside established traditional healthcare as well as the initiatives by providers to meet the needs of this interested and high-value cohort.

Long-time tech industry veteran Laurie M. Orlov is the leading analyst describing trends and technologies in the boomer and senior markets. The market overview is one of her industry reports that also include “From Fear to Function: Next Generation Response Systems 2013.”

“Laurie Orlov is a thought leader about technology trends that matter to the 50+ population. Her incisive mind and thorough analysis of the market have helped many entrepreneurs, venture capitalists and corporations.” - Mary Furlong, CEO, Mary Furlong & Associates

“Laurie Orlov runs a fantastic consultancy about the big trends among boomers and seniors. Once you start asking around, her name comes up in every conversation.” – Lee Rainie, Director of Pew Research’s Internet Project

Headquartered in Port St. Lucie, Florida, Boomer Health Tech Watch provides thought leadership, analysis and guidance about technologies and related services that enable older adults to remain longer in their home of choice. In addition to her technology background and years as an industry analyst, founder Laurie M. Orlov provides guidance and advice to numerous companies, as well as a long-time member of the Philips Think Tank on Health & Well-Being.

Orlov spent more than 30 years in the technology industry, including 24 years in IT and nine years as a leading industry analyst at Forrester Research. Over the past five years, she has become a recognized expert and has consulted to organizations like AARP, Microsoft, Yahoo, and Philips, and her insights have been referenced in publications like Kiplinger, the Wall Street Journal and the New York Times. She has been a frequent keynote speaker at national and international events.

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