Trends towards smaller multi-unit townhouse and apartment living is constraining demand for traditional housing.
Melbourne, Australia (PRWEB) March 24, 2014
Home ownership is a cornerstone of the great Australian dream. It can provide financial and emotional security for households and typically represents their largest lifetime investment. The House Construction industry's revenue is forecast at $42.8 billion in 2013-14, representing an increase of 5.2% on the previous year, as new housing investment rebounds in response to pent-up underlying demand for accommodation and lower mortgage interest rates. The industry is projected to record flat revenue growth over the five years through 2013-14 (0.0% annualised), matching the trends in the value of work done on new single-unit housing and the number of housing commencements. IBISWorld industry analyst Sebastian Chia states “robust population growth has fuelled underlying housing demand since the late 2000s, but unfavourable housing affordability, and low consumer and business confidence, have contained investment in the aftermath of the global financial crisis.” Reconstruction of homes destroyed or damaged by the 2011 Queensland and Victorian floods provided some stimulus for contractors operating in these markets.
According to Chia, “despite strong underlying demand for new housing, unfavourable housing affordability and high household debt levels are projected to constrain the growth of investment into new housing construction.” The growing trend towards multi-unit housing construction is also weighing on industry expansion, providing a more affordable alternative for people wanting to live in inner-city areas.
The House Construction industry has a low concentration of ownership. The major players (which include ABN Consolidated Holdings, BGC Australia, Metricon Group and Simonds Homes) operate across multiple locations and typically have a presence across several states and many regional markets. The industry is characterised by its fragmented structure, comprising many small-scale firms, which operate in narrow regional markets. Less than 2.0% of businesses employ more than 20 people (stable over the long term), while almost 60.0% of contracting firms are non-employing enterprises comprising sole proprietors and partners. Over half the industry enterprises generate annual revenue below $200,000, while only 8.8% of businesses generated more than $2.0 million. The annual Housing Industry Association Housing 100 survey of housing starts by major builders shows that the industry's relatively few medium- to large-scale contractors account for a significant share of industry activity. The top 100 builders in Australia account for about 38.0% to 40.0% of the national housing market. For more information, visit IBISWorld’s House Construction report in Australia industry page.
Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau.
IBISWorld industry Report Key Topics
This industry consists of establishments mainly engaged in the construction of houses (except semi-detached houses) or in carrying out alterations, additions, renovation or general repairs to houses. It also includes operators that organise and manage these activities as the prime contractor.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.