US Children's Personal Care Trend and Market 2014: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy and Forecast Research Report 2014
Albany, NY (PRWEB) March 21, 2014 -- Childrens Personal Care - US - March 2014
The CPC market is expected to grow slowly into 2018. Better engagement of dads, creating products to keep children in the category for longer, and reinvigorating the struggling haircare segment could help accelerate sales growth for this market.
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Table of Contents
Scope and Themes
• What you need to know
• Definition
• Data sources
• Sales data
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms
Executive Summary
The market
Figure 1: Total US retail sales and fan chart forecast of children’s personal care products, at current prices, 2008-18
Market factors
Population of children younger than 6 expected to grow the most
Hispanic population growth will help the market
Segment performance
Figure 2: Total US retail sales and forecast of children’s personal care products, by segment, at current prices, 2010-15
Market players
Figure 3: Share of MULO sales of children’s personal care products, by leading companies, 2013
The consumer
Children’s oral care products most popular among parents
Figure 4: Kid-specific personal care products purchased, January 2014
Children’s excitement to use CPC products drives purchase
Figure 5: Reasons for purchasing kid-specific personal care products, January 2014
Parents most commonly consider flavor, packaging, and product ingredients
Figure 6: Factors influencing purchase of kid-specific personal care products, January 2014
New functional benefits are needed to induce parents to pay more for CPC products
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Issues and Insights
• Better engage with dads
• The issues
• The implications
• Reinvigorate a struggling haircare segment
• The issues
• The implications
• Keep children in CPC market for longer
• The issues
• The implications
Trend Application
• Trend: Prepare for the Worst
• Trend: Extend My Brand
• Mintel futures: Brand Intervention
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Market Size and Forecast
Key points
Category expected to grow steadily due to bath and body care and suncare
Sales and forecast of children’s personal care products
Figure 7: Total US retail sales and forecast of children’s personal care products, at current prices, 2008-18
Figure 8: Total US retail sales and forecast of children’s personal care products, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 9: Total US retail sales and fan chart forecast of children’s personal care products, at current prices, 2008-18
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