New York, NY (PRWEB) March 21, 2014
Cynopsis Sports is proud to announce that Brian France, Chairman and CEO of NASCAR will be honored with the Vision Award at the third annual Cynopsis Sports Media Awards Breakfast on April 17 at The Yale Club in New York City. He will be joined by executives and talent from around the industry who are competing for the signature sports business awards presented by the daily sports business publication.
The Vision Award recognizes the executive of the year from a sports league or organization, and someone who has demonstrated innovation and works that has transformed the industry. Since France assumed the reins of NASCAR, the sport has achieved unprecedented growth in the value of its broadcast rights, spearheaded NASCAR’s eco-friendly initiative NASCAR Green, relaunched NASCAR.com and implemented its industry growth initiative, among other achievements. In addition, NASCAR now boasts nearly one in four Fortune 500 companies participating in the sport – up 8% over 2008.
Over the last decade, France’s leadership of NASCAR has firmly positioned the sport among the most visible and successful sports and entertainment properties in the world. His vision and steady leadership of NASCAR has yielded dramatic geographic expansion, financial growth and numerous initiatives that have modernized and matured an entire industry, positioning it for a competitive future driven by technology, innovation, highly effective business platforms and relevance to diverse audiences.
On July 23, 2013, NASCAR and NBC Sports Group reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR Nationwide Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015.
“I can think of no one better to receive the Vision Award than Brian,” said Chris Pursell, Director of Sports Content at Cynopsis Sports. “His work to continually evolve the sport, engage fans, activate brands and implement technology defines what the award is all about.”
France, along with dozens of category winners, will be honored on April 17 at the Cynopsis Sports Awards Breakfast. Register for the event here: http://www.cynopsis.com/events/sports-awards/.
The Cynopsis Sports Media Awards recognize the most outstanding work in the sports industry from the past year with categories that span television, digital, marketing and more. This year, the Participating Sponsor is Electric Sheep. Register for the Breakfast event here: http://www.cynopsis.com/event/cynopsis-sports-media-awards/
General categories include awards for the year’s best work in live coverage of a sporting event, apps, new sport show, fantasy game, live stream presentation and marketing campaign. Judges spanned the sports industry and included executives from networks and leagues alike. The full list of finalists and categories can be found here.
For registration questions, please contact Pete Romas at pete(at)cynopsis(dot)com. For advertising or sponsorship information, contact VP of Sales and Marketing Mike Farina at mike(at)cynopsis(dot)com.
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