New York (PRWEB) March 21, 2014
Mediaplanet today announces distribution of its second cross-platform edition of “Expecting Parents”, a campaign that aims to celebrate the joys of life and raise awareness about the issues surrounding infertility. In partnership with industry leaders, the campaign provides readers with educational insight about the resources and solutions necessary to maintain a healthy pregnancy and family.
The 12- page print component of “Expecting Parents” is distributed within this weekend’s edition of USA Today in New York, Los Angles, Chicago, St. Louis, DC/Baltimore, Denver, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
Giuliana Rancic, TV personality, is featured on the cover including an exclusive interview on the struggles of infertility, serving as a source of inspiration for readers and helps to establish a connection with couples facing infertility. The campaign focuses on all aspects of trying to conceive, maintaining a health pregnancy, partner appreciation and caring for newborns. Inspiration is achieved through stories of passion, research and discovery.
This campaign was also made possible with the support of TV personality, chef and recent mother, Padma Lakshmi, discussing her struggle with endometriosis and overcoming the battle to conceive her first child, while inspiring so many women. With the support of American Pregnancy Association, Safety Mom, American Infertility Association, Save the Cord, March of Dimes, BabyCenter, Association for Financial Counseling Planning Education, and more.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.