Brick River Technologies Releases Real-Time Performance Analysis Application to Open Market

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Automated data collection provides businesses a snapshot of performance successes and shortfalls in minutes, not days or weeks.

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TrendSend automates the collection of key performance metrics, delivers real-time trend reports and allows organizations to share best practices.

TrendSend offers a real-time overview of vital performance indicators so you can manage towards solutions in time for a change to be effective.

Many organizations in today’s market struggle with the ability to gather and analyze key performance metrics in time to create solutions. Outdated data doesn’t help anyone.

Brick River Technologies has made their key performance metrics collection and analysis application, TrendSend, available to the market. TrendSend is an email and web-based system that gathers performance metrics, generates up-to-the-minute trend reports and provides a platform for sharing knowledge and best practices.

Originally built as a proprietary application for one of Brick River’s customers, the company realized the need for automated performance data collection in other industries and has created a universal version of the technology now available to all businesses and markets.

“Most current performance metrics collection initiatives don’t deliver information fast enough,” says Paul Schneider, founder of Brick River. “TrendSend offers a real-time overview of vital performance indicators so you can manage towards solutions in time for a change to be effective.”

Collecting individual metrics is easy. Organizations create a questionnaire which is routinely and automatically sent to company admins via email to request data for metrics of their choosing (registrations, sales, communications response, etc.). Admins input info for each of the required data points and TrendSend then collects and graphs the data in real-time as the info is received. The TrendSend information dashboard is up-to-the-minute accurate and easily accessible to all permissioned users. The application is extremely flexible and metrics can be changed and added as new information is desired.

“We monitor our attendance numbers on a weekly basis and with TrendSend, we’re able to spot patterns quickly,” says current TrendSend customer, Lynn Dyke of The UMC. “When attendance dips below normal with some sort of consistency, we know that we need to create opportunities for improvement.”

The TrendSend dashboard not only shares specific organizational metrics, but helps users understand the stories behind the numbers, share insights and cultivate a work environment aimed at improvement. The system allows you to build a knowledge base and post helpful tips and articles; create a discussion area and encourage staff to share insights; or post timely announcements or momentum-building messages.

“The application is more than just numbers,” says Schneider. “It creates a culture where successes can be shared and duplicated within other areas of the organization. It’s a true collaboration space.”

For more information on TrendSend, please visit our website at

About Brick River Technologies
Started in 2001, Brick River Technologies has provided technology services from basic design to complex web development to customers all over the US. Creator of TrendSend and Brick River applications, we focus on creating customizable solutions that help organizations and businesses effectively manage their marketing and communication presence and performance.For over 10 years, our team has delivered websites and technical applications to our clients who work with us year after year. Our dedication, technology savvy and appreciation for good design speaks for itself.

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Paul Schneider
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