Kingsland, TX (PRWEB) March 24, 2014
The central Texas town of Kingsland has its own tagline: “Where the rivers flow and the bluebonnets grow.” You can hardly locate it on the map, but where the mighty Colorado River meets the Llano River, you’ll find a tiny unincorporated slice of Heaven where vacation homes and boat docks dot the landscape. A little under 6,000 people call Kingsland home, and all who do are enamored with the easy lifestyle and temperate weather. A top-rated retirement community, many residents enjoy spending their time fishing, swimming, watersking, biking… and gardening.
Located on the main artery that runs through the town, Blue Water Nursery does a brisk business in the spring when the seasonals are available, and they are the area leader in Christmas tree sales. For years they were content to let their small wooden sign point the way to the front door, but recently owner Larry Skero decided it was time for a change. The sign needed freshening up. Some extra “eye-candy” could only help business, he reasoned.
A quick search on the internet led Skero to the answer. He opted to go with a high definition digital LED retail sign from Advantage LED Signs in Houston. He was intrigued at the full color animation; the ability to change the sign’s content from his computer whenever he wanted, and the noticeability it would add on the highway.
What he didn’t expect was the response it would receive from the community.
“Since we installed the sign we’ve decided to take a look at our radio and print advertising,” Office Manager Amie Moore explains. “Print and radio have brought little traffic in. We’re going to let the LED do our advertising for us and see what happens.”
The sign was shipped to the store late last year, and local installers quickly hung it up on the side of the road where it acts as a beacon for traveling drivers.
Blue Water Nursery recently chose to add to their growing staff. They ran an ad in the local newspaper and received exactly one phone call. When they flashed the “Help Wanted” content on the LED sign they were inundated with potential employees walking in.
“People were coming in by the hour!” exclaimed Moore.
There’s really nothing else like the 3'6 x 6'1 12.5mm iPixel Full Color LED Sign in town, and it certainly gets noticed. Customers that walk in constantly rave about the colorful ads and enticing specials flashing on the digital retail sign. It’s impossible to miss on the busy thoroughfare.
Moore is especially impressed with the in-depth training she received on the software and how easy it is to create new movies for the sign. She uses PowerPoint to design her ad and simply uploads it to the sign for minute-by-minute scheduling.
“Everyone at Advantage LED Signs has been awesome to work with,” Moore states. “My hat’s off to them.”
As the busy season approaches, everyone at Blue Water Nursery is excited to see how the sign will improve their bottom line. One thing’s for sure – the new sign won’t go unnoticed.
About Advantage LED Signs:
Established in 2009, Advantage LED Signs is a US manufacturer of LED signs and LED Billboards, selling direct to businesses and organizations nationwide. Advantage LED Signs operates as a total turn-key solution provider, stating that no job is too big or too small.