JoTo PR Signs on Clearstream, LLC

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Tampa Bay-based PR firm JoTo PR recently signed Clearstream, LLC to increase awareness of the threat of MRSA and other bacterial infections and enhance consumers’ lives by providing the most bacteria and maintenance-free environment possible.


MRSA is immune to many antibiotics, and the capabilities of standard cleaning agents, such as bleach, are overburdened when faced with the bacteria.

JoTo PR has announced that they have extended their clientele with the recent signing of Clearstream, LLC. As outbreaks of MRSA begin to surface in athletic facilities and communities, Clearstream, a diversified provider of environmentally-friendly antimicrobial products and services, utilizes sophisticated antimicrobial technologies and advanced long-term application protocols in industries throughout the U.S., including the professional and collegiate sports marketplaces.

Despite MRSA once being contained to healthcare facilities, the bacteria is now spreading to the general public and, in particular, to athletes. Studies have proven that football players are 10 to 15 times more likely to contract MRSA than the general population, with linemen and linebackers being the most susceptible to infection (1). Since opening their doors, Clearstream’s service division, known as mPact, has provided its services to professional and collegiate athletic teams for years, including the Minnesota Vikings, Detroit Lions, Miami Heat, Washington Redskins and New Jersey Nets. mPact’s two-step protective solution uses advanced scientific technology to create safe, durable barriers that effectively combats MRSA and other bacterial infections in a way not seen through traditional cleaning, sanitizing and disinfection methods alone.

As a Florida PR firm specializing in the healthcare industry, JoTo President Diane D. Stein says that because of MRSA’s resistant nature, the effects traditional cleaning protocols are essentially voided, making efficient antimicrobial technologies the requisite.

“MRSA is immune to many antibiotics, and the capabilities of standard cleaning agents, such as bleach, are overburdened when faced with the bacteria—the introduction of advanced cleaning methods are a necessity to maintain the public’s health and should be disseminated,” said Stein.

Clearstream offers a wide range of EPA-registered and FDA-approved products and services dedicated to reducing cross-contamination by harmful bacteria and viruses.

Clearstream’s mPact Game Plan Protection is designed specifically for use in sports facilities to reduce the risk of many common diseases, including, but not limited to MRSA, Staph and athlete’s foot.

For more information about JoTo PR, including the various services and free resources available from the PR agency, visit

About JoTo PR:

Based in Tampa Bay, Florida, JoTo PR is an established public relations agency founded by PR veterans and innovators Karla Jo Helms and Diane D. Stein. JoTo blends proven traditional PR strategies with the latest digital communications methods to deliver the best advantages of both worlds, helping companies reach their target markets via the media much faster and more effectively. JoTo’s holistic approach to public relations services begins with strategic business PR planning and leads to a fully integrated program that is designed to optimize communication, improving return on investment (ROI) for a company’s marketing dollars while expanding business opportunities. The firm also specializes in crisis management public relations. For more information, visit JoTo PR online at

About Clearstream, LLC:

Clearstream is a multi-dimensional and diversified provider of products and services that combine disciplines not usually found under one roof. Clearstream’s environmentally safe, corrective and long-term protective solutions employ advanced antimicrobial formulations in the fight against microbial cross-contamination, staining, odors and rot. Clearstream’s credo is “Clean, Protect, Preserve,” and they accomplish these goals by matching market driven demands and industry specific challenges with the most highly effective products and technical services available. The company is based in Charlotte, North Carolina and has partner-run operations in Florida, Texas, South Carolina and Pennsylvania. Clearstream’s approach is to develop products and adapt them to suit almost any sensible application, from daily-use disinfectants to biostatic formulations designed for critical care environments. The resourceful team of professionals at Clearstream brings years of wide-ranging experience together. This comprehensive mix of seasoned talent forces innovation, promotes critical concepts, develops efficiencies, and recognizes the importance of making our personal and built environments secure against the unhealthy and destructive effects caused by microbial attack. For more information, visit

1.“MRSA Bacteria Target Crowded Places with Poor Hygiene.” Web. 4 Mar. 2014.

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Karla Jo Helms
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