PyxPay's Strategic Move to Key Emerging Markets: Africa and Middle East

With the shared vision in introducing meaningful mobile payment technology in Africa, Lamine Mbacke and PyxPay entered into a joint venture in the first quarter of 2014. The two parties formed Pyx Links, Inc., a company based in Senegal, which shall serve the Africa and Middle Eastern emerging markets in Mobile Banking and its related technologies.

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New York, NY (PRWEB) March 23, 2014

“In Africa, we now have a foot in the door,” says Maner Puyawan, CEO of PyxPay, about the company’s new international venture. “This opportunity for growth is made possible by our growing partnership with the African Institute of Islamic Finance – AIIF - Advisory and Training under the wings of its Founder and Director General, Mr. Mouhamadou Lamine Mbacke,” he added.

With the shared vision in introducing meaningful mobile payment technology in Africa, Lamine Mbacke and PyxPay entered into a joint venture in the first quarter of 2014. The two parties formed Pyx Links, Inc., a company based in Senegal, which shall serve the Africa and Middle Eastern emerging markets in Mobile Banking and its related technologies.

With an extensive background in Business Solutions for Africa, including having been Citigroup’s E-business and Cash Management Head for Senegal in the past, M. MBACKE is also the pioneer in Africa in introducing Islamic Finance. He also introduced US-based money transfer companies into the African corridor. The huge untapped market for financial services needed a solid technology arm like PyxLinks to provide web-based and mobile banking solutions to companies seeking to satisfy remote area customers in African villages now benefiting from GSM coverage or internet connections. “Pyxlinks seeks to become one of the market leaders in this industry in Africa and Middle East,” states Lamine Mbacke, the Dakar-based CEO.

“We have always envisioned PyxPay to globally share its technology through reputable companies and institutions, and through leaders and innovators. AIIF has our full trust, because they share the same fuel that keeps us moving – functional mobile technology for the people. Their tested expertise and vast network into the financial institution community is essential for our technology to penetrate the market,” Puyawan said. “Africa, as a continent, has a low smartphone usage of only 15% with less network connectivity infrastructure. This current state of affairs holds a promise of growth to the industry, as the trend of the future is accessibility, information and mobility,” he said in excitement.

This considered, Pxy Links, Inc.’s ultimate goal is to bring PyxPay’s systems to further enhance the experience of mobile phone holders in Africa, through providing interconnectivity with other billers, providers, and even other mobile phones through short messaging services (SMS). Pyx Links, Inc. also aims to progressively incorporate this modern technology by introducing an Android application which can run on data, GPRS, and send encrypted text messages to process payment transactions.

Currently, PyxLinks is finalizing a roadmap for the projects in the African corridor including countries like Senegal, Nigeria and South Africa. In parallel, the unified team is addressing possible modifications in the system to tailor-fit the perceived needs of its target clients. All eyes are now in this joint venture, as terms of cooperation are being carefully studied and explored for major ambitious projects in the pipeline.

About PyxPay
PyxPay is an innovative payment solutions provider for enterprises, retailers, processors and sales organizations. Its expertise is in designing and building payment technology systems. They combine the power of technology and scale to deliver technology solutions that fulfill all payment acceptance needs.


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  • Maner Puyawan

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