ADD Inc Grows Workplace Design Practice with New South Florida Projects

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ADD Inc's design team addresses the key drivers of workplace decisions that affect real estate, productivity, workstyle options and team building.

ADD Inc, a premier architecture and design firm, utilizes unique workplace design strategies that help propel business forward. The successful design process has helped expand their workplace practice with four new projects in South Florida – Morrison, Brown, Argiz & Farra, Inktel Contact Center Solutions, Hamburg Sud and FCI Showroom.

ADD Inc addresses the key drivers of workplace decisions that affect real estate, productivity, workstyle options and team building.

In addition, ADD Inc looks at how a variety of emerging trends, such as technology, sustainable design, and changing workforce demographics impacts a company’s design decisions.

“Today’s workplace has changed tremendously. For many companies, it’s a complete shift from the way they are accustomed to operating,” stated Eric Holland, Senior Associate Principal at ADD Inc. “The companies that address these continued workplace changes and how they affect their business, will be better positioned for success and longevity.”

When Morrison, Brown, Argiz & Farra, a nationally-recognized public accounting firm, moved their headquarters to Brickell Avenue, they teamed with ADD Inc on the design of 28,000 square feet of new office space.

ADD Inc created an open-plan layout that plays off the workspace’s natural lighting provided by the building's floor-to-ceiling window with views of the city and Biscayne Bay. In order to encourage further transparency and employee collaboration, ADD Inc lowered the heights of workstation panels and eliminated them completely in some areas.

To accommodate off-site workers, ADD Inc created adaptable benching-style workstations in departments where workers did not come into the office on a daily basis, thereby eliminating wasted real estate.

The firm’s branding elements are visible throughout the office with the blues, greens and neutral colors borrowed from the company’s logo. Contemporary designs, such as light woods, stone-clad walls, polished concrete floors, stainless steel accents and exposed ceilings are a major feature.

With commanding views and windows that stream in daylight, the firm’s café was specifically designed as a space for employees to relax and recharge specially during the grueling tax season.

Inktel Contact Center Solutions is one of the leading business process outsourcers in the United States. When their call center and executive offices were relocated to Doral, ADD Inc was tasked with building “the coolest call center in South Florida”. To that end, ADD Inc used Inktel’s brand color - green – for the dominant design elements and incorporated touches of white, blue, grey and steel that resulted in a bold, contemporary and energetic space.

In order to alleviate a call center’s biggest challenge – high turnover – and appeal to the millennials who make up most of their workforce, ADD Inc incorporated seating and lounge areas which can be used as flexible meeting space that encourages employee interaction, collaboration and team building.

Unlike many call centers, the design allowed access for all employees to floor-to-ceiling windows that will help usher in natural light with exposed ceilings to add airiness.

Hamburg Sud is a 142-year old, international shipping company based in Germany that wanted their Caribbean and Latin American headquarters in Doral to serve as a model for their offices throughout South America.

Their previous space consisted of high paneled cubicles and closed-off offices. The space felt dark, dated and tired. ADD Inc designed a clean, open space with large glass windows at the offices to let maximum light in and allowed employees to have access to exterior light. Panels on workstations were lowered to allow the light to stream throughout the whole space.

ADD Inc took design cues from Hamburg Sud’s shipping containers and corporate colors to reflect its unique corporate identity, history and culture.

Hamburg Sud wanted a cohesive corporate look that reflected their main headquarters in Europe. The offices’ colors – white with red accents - match the company’s branding identity and are reflected on walls, furniture and workstations. Specific walls throughout the office are made out of corrugate metal similar to their shipping containers including the company’s logo and vintage prints from the Hamburg Sud archives are scattered throughout.

FCI Showroom is an office furniture showroom located in the artistic enclave of Wynwood in the area’s Wynwood Building. Besides showroom purposes, the space also functions as a workspace for employees and is often used for client and charity events.

ADD Inc’s workplace interior design strategy was to maximize efficiency and versatility, while designing a simple, yet creative backdrop that showcased furniture from two different brands – Teknion and other FCI brands in one cohesive space.

ADD Inc incorporated FCI’s own products, such as the Teknion walls dividing the space, the carpet tile, and the kitchen cabinets into their designs. The open kitchen also doubles as a hospitality bar for visiting clients and events.

About ADD Inc
ADD Inc, a premier architecture and design firm, creates award-winning projects across the country from its offices in Miami, Florida and Boston, Massachusetts. With an innovative spirit and deep expertise, the firm’s design teams develop a guiding vision for each project to enhance value and enrich communities. By merging that vision with collaboration and business savvy, ADD Inc delivers consistently notable results in workplace, mixed use, academic, retail, hospitality, branding and residential design.

In South Florida, signature ADD Inc architectural projects include the Gale South Beach and Shelborne South Beach hotels; Paramount Bay with Kravitz Design; Jade Signature with Herzog & de Meuron; The Ritz-Carlton Residences in Miami Beach; The Fillmore Miami Beach at the Jackie Gleason Theater; the Bayfront Amphitheater; BGT Partners’ global headquarters; and the River Landing mixed use destination.

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Aimet Oberhausen
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