Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

ADD Inc Grows Workplace Design Practice with New South Florida Projects
  • USA - English


News provided by

Oberhausen Marketing & Public Relations

Mar 26, 2014, 03:00 ET

Share this article

Share toX

Share this article

Share toX

Miami, FL (PRWEB) March 26, 2014 -- ADD Inc, a premier architecture and design firm, utilizes unique workplace design strategies that help propel business forward. The successful design process has helped expand their workplace practice with four new projects in South Florida – Morrison, Brown, Argiz & Farra, Inktel Contact Center Solutions, Hamburg Sud and FCI Showroom.

ADD Inc addresses the key drivers of workplace decisions that affect real estate, productivity, workstyle options and team building.

In addition, ADD Inc looks at how a variety of emerging trends, such as technology, sustainable design, and changing workforce demographics impacts a company’s design decisions.

“Today’s workplace has changed tremendously. For many companies, it’s a complete shift from the way they are accustomed to operating,” stated Eric Holland, Senior Associate Principal at ADD Inc. “The companies that address these continued workplace changes and how they affect their business, will be better positioned for success and longevity.”

When Morrison, Brown, Argiz & Farra, a nationally-recognized public accounting firm, moved their headquarters to Brickell Avenue, they teamed with ADD Inc on the design of 28,000 square feet of new office space.

ADD Inc created an open-plan layout that plays off the workspace’s natural lighting provided by the building's floor-to-ceiling window with views of the city and Biscayne Bay. In order to encourage further transparency and employee collaboration, ADD Inc lowered the heights of workstation panels and eliminated them completely in some areas.

To accommodate off-site workers, ADD Inc created adaptable benching-style workstations in departments where workers did not come into the office on a daily basis, thereby eliminating wasted real estate.

The firm’s branding elements are visible throughout the office with the blues, greens and neutral colors borrowed from the company’s logo. Contemporary designs, such as light woods, stone-clad walls, polished concrete floors, stainless steel accents and exposed ceilings are a major feature.

With commanding views and windows that stream in daylight, the firm’s café was specifically designed as a space for employees to relax and recharge specially during the grueling tax season.

Inktel Contact Center Solutions is one of the leading business process outsourcers in the United States. When their call center and executive offices were relocated to Doral, ADD Inc was tasked with building “the coolest call center in South Florida”. To that end, ADD Inc used Inktel’s brand color - green – for the dominant design elements and incorporated touches of white, blue, grey and steel that resulted in a bold, contemporary and energetic space.

In order to alleviate a call center’s biggest challenge – high turnover – and appeal to the millennials who make up most of their workforce, ADD Inc incorporated seating and lounge areas which can be used as flexible meeting space that encourages employee interaction, collaboration and team building.

Unlike many call centers, the design allowed access for all employees to floor-to-ceiling windows that will help usher in natural light with exposed ceilings to add airiness.

Hamburg Sud is a 142-year old, international shipping company based in Germany that wanted their Caribbean and Latin American headquarters in Doral to serve as a model for their offices throughout South America.

Their previous space consisted of high paneled cubicles and closed-off offices. The space felt dark, dated and tired. ADD Inc designed a clean, open space with large glass windows at the offices to let maximum light in and allowed employees to have access to exterior light. Panels on workstations were lowered to allow the light to stream throughout the whole space.

ADD Inc took design cues from Hamburg Sud’s shipping containers and corporate colors to reflect its unique corporate identity, history and culture.

Hamburg Sud wanted a cohesive corporate look that reflected their main headquarters in Europe. The offices’ colors – white with red accents - match the company’s branding identity and are reflected on walls, furniture and workstations. Specific walls throughout the office are made out of corrugate metal similar to their shipping containers including the company’s logo and vintage prints from the Hamburg Sud archives are scattered throughout.

FCI Showroom is an office furniture showroom located in the artistic enclave of Wynwood in the area’s Wynwood Building. Besides showroom purposes, the space also functions as a workspace for employees and is often used for client and charity events.

ADD Inc’s workplace interior design strategy was to maximize efficiency and versatility, while designing a simple, yet creative backdrop that showcased furniture from two different brands – Teknion and other FCI brands in one cohesive space.

ADD Inc incorporated FCI’s own products, such as the Teknion walls dividing the space, the carpet tile, and the kitchen cabinets into their designs. The open kitchen also doubles as a hospitality bar for visiting clients and events.

About ADD Inc
ADD Inc, a premier architecture and design firm, creates award-winning projects across the country from its offices in Miami, Florida and Boston, Massachusetts. With an innovative spirit and deep expertise, the firm’s design teams develop a guiding vision for each project to enhance value and enrich communities. By merging that vision with collaboration and business savvy, ADD Inc delivers consistently notable results in workplace, mixed use, academic, retail, hospitality, branding and residential design.

In South Florida, signature ADD Inc architectural projects include the Gale South Beach and Shelborne South Beach hotels; Paramount Bay with Kravitz Design; Jade Signature with Herzog & de Meuron; The Ritz-Carlton Residences in Miami Beach; The Fillmore Miami Beach at the Jackie Gleason Theater; the Bayfront Amphitheater; BGT Partners’ global headquarters; and the River Landing mixed use destination. http://www.addinc.com.

# # #

Aimet Oberhausen, Oberhausen Marketing & Public Relations, http://www.obrmarketing.com, +1 (305) 532-1212, [email protected]

Modal title

ADD Inc designs Hamburg Sud's Caribbean and Latin American headquarters in Doral
ADD Inc designs Hamburg Sud's Caribbean and Latin American headquarters in Doral
Morrison, Brown, Argiz & Farra's new 28,000 sf Brickell office designed by ADD Inc
Morrison, Brown, Argiz & Farra's new 28,000 sf Brickell office designed by ADD Inc
Inktel Contact Center Solutions's interior design appeals to the millennials who make up most of Inktel's workforce.
Inktel Contact Center Solutions's interior design appeals to the millennials who make up most of Inktel's workforce.
www.addinc.com
www.addinc.com
ADD Inc designs Hamburg Sud's Caribbean and Latin American headquarters in Doral Morrison, Brown, Argiz & Farra's new 28,000 sf Brickell office designed by ADD Inc Inktel Contact Center Solutions's interior design appeals to the millennials who make up most of Inktel's workforce. www.addinc.com

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.