LinkeDrive Delivers New DATA Platform

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Advancements empower fleets to achieve new levels of performance.

LinkeDrive, a trucking efficiency innovator, announced the release of Driver and Truck Analytics (DATA). With this cloud-based solution, commercial and private fleets can attain new levels of performance in fuel efficiency and safe driving.

The depth and immediacy of information are key differentiators for DATA. Existing fleet performance solutions in the market capture and report a small amount of vehicle and driver performance metrics. To get detailed information, fleet managers and executives typically have had to wait for vehicles to return to the maintenance bay and perform data downloads.

LinkeDrive’s flagship product, PedalCoach®, serves as the conduit for a wealth of real-time information that is captured and transmitted from fleet vehicles to DATA in the cloud.

PedalCoach®, released in 2013, is a driver-focused application that instantaneously measures, coaches and rewards drivers for safe and fuel-efficient driving. DATA instantly analyzes and presents information to fleet managers through a highly configurable and intuitive dashboard.

By using the mapping support of DATA, managers can go beyond just the location of assets and see how each vehicle and driver is performing while it is still moving down the road. DATA also tracks performance across the entire fleet and by fleet segment.

DATA enables managers at all levels in an organization to identify key performance metrics (KPIs), run comparative reports and use its drill-down capabilities to quickly get the information they need to improve fleet performance and profitability.

Driver managers can use DATA’s patent-pending approach to evaluate and score all drivers across the fleet. The score is fair and normalized. Managers can quickly determine which drivers are outperforming their peers in fuel and driving performance and then provide coaching for those lagging behind.

In the cab, drivers see the score at the end of each trip (ignition on/off event) through PedalCoach®. With DATA, managers and drivers are seeing the same information, as it happens, which makes communication and training simple, immediate, and effective.

Fleet equipment managers can use DATA to conduct A/B testing of aerodynamic equipment and compare performance among different engine and vehicle systems to make smarter spec’ing decisions.

Senior-level executives can measure and compare driver managers, measure fleet-wide KPIs such as idling, fuel consumption, and vehicle utilization, and identify underperforming assets.

"For our customers, DATA fundamentally answers one question: 'are my drivers doing the best they can given what they have to work with?' DATA is the foundation for the industry's first truly-fair pay for performance program for drivers. DATA enables drivers, managers, and executives to be working from the same information set, which effectively squelches typical excuses for poor fuel mileage. It is fast, flexible, and fun," said Jeff Baer, founder and CEO of LinkeDrive. "With PedalCoach®, we knew from day one that our drivers want to score well and win. Now with DATA, that friendly, competitive spirit is working its way into fleet managers as well. The sky is the limit with this platform as we now have drivers, managers and executives speaking the same language as they work towards achieving the same goals."

With the DATA platform, LinkeDrive is also able to administer a driver rewards program on its customers’ behalf. Its LinkeDrive Performance Pay program uses drivers’ LinkeDrive Score and driving performance to create an automated system used by fleets to recognize drivers for their achievements.

About LinkeDrive
Founded in 2012, LinkeDrive, headquartered in Boston, Mass., is an expert in helping motor carriers of all sizes and types of vehicle applications and configurations achieve greater profitability. Its management team and employees have many years of experience and a proven track record of leveraging mobile and cloud technologies combined with data science, vehicle dynamics, and business intelligence to deploy high value, game-changing enterprise Software-as-a-Service (SaaS) solutions. LinkeDrive is committed to helping its customers save fuel, retain drivers and reduce accidents.

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Caroline Lyle
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