Don't waste time putting up billboards in the desert. Focus on being in the high traffic areas specific to urgent care.
(PRWEB) March 28, 2014
Search Engine Optimization (SEO) for a website is like the fuel for a car. No matter how good it looks, or what it’s got under the hood, that car’s going nowhere without fuel.
There are quite a few Urgent Care websites that look great and are even well built, but can't be found on the search engines. That’s like putting a beautiful billboard in the middle of the desert. It looks good, but no one’s gonna see it.
Websites don’t achieve visibility and traffic on their own. “Build it and they will come,” doesn't work. Even current patients, searching for a company by name, might not find the right website without optimization.
The textbook definition is simple enough. SEO: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
There are two main paths to take for urgent care marketing when trying to rank high on the search engines. Paid ads and organic placement.
Pay Per Click
Ah, the Golden rule. They that have the gold, make the rules. That’s paid ads. Pay enough and instant visibility can be achieved. It all sounds nice, but be careful going down this path as a first option. Ranking at the top of the ads doesn’t mean that the person searching will click that link clink and then after getting the click, do business with that company. It will however, cost for each click regardless if they become a client or not.
Search Engine Optimization is not easy or automatic. Finding the right formula is a continuing process of site mechanics, keywords, page titles, descriptions, inbound links, social networking and much more. It’s hard work, but it pays off much more than paid ads. Only about 14% of all people trust ads. So I would plan for this to be the major focus with ads being a supplement to SEO.
Most Urgent Care Clinics lack the time and/or ability to do either of these options effectively. Click Here to get started on your free consultation on how we can help.
Read the full article on our website - http://www.urgentcare2point0.com/billboard-in-the-desert-urgent-care-marketing/.