Miami, FL (PRWEB) March 24, 2014
What if you could create your quintessential customer with whom you could test new designs, sales strategies and business plans? Or several customers who, though fictitious, behave exactly like your core customer groups. Such avatars are now guiding innovative companies toward optimal consumer strategies and products.
Four experts in this area will present a free webinar on building rock-solid behavioral personas on Wednesday, March 26, at 2 p.m. Eastern Daylight Time (11 a.m. Pacific Daylight Time). In this one-hour webinar, the experts will show how such personas are useful for planning in a wide range of businesses – including beverages, automotive resources and the manufacture of synthetic DNA. Register at http://bit.ly/personas3-26 to get your free WebEx logon.
Ania Rodriguez, CEO and founder of Key Lime Interactive, will describe KLI’s methods for building and maintaining efficient behavioral personas. Additional perspectives on business uses will be provided by The Coca-Cola Company’s user experience manager, Sally Cohen; Edmunds.com’s senior director of user experience research, Carol Rossi; and the marketing director of Integrated DNA Technologies, Fitzgerald Steele Jr. Moderating the panel on best practices will be KLI’s senior vice president, Jennifer Knodler.
The webinar, “Building and Maintaining Efficient Behavioral Personas,” also will show how traditional segmentation and behavioral personas can complement each other. Traditional personas attempt to humanize the user audience and place users into segments. This focus on the person (work, motivators, emotional drivers, etc.) has helped businesses to develop empathy with key audiences and heightened attention to satisfying their personal needs. However, behavioral personas go deeper and provide insights into typical behaviors and contexts for the use of your specific product.
Rodriguez will delve into the anatomy of KLI’s persona deliverables and explain their use. Avatars with cohesive, meaningful identities are paired with use cases or scenarios that help product teams make relevant and appropriate design decisions. Uses can be found in virtually all departments of a company when they need to identify or validate how decisions influence or accommodate their customer base.
Later online viewing of the webinar will be available within 24 hours of its live WebEx broadcast. For access, please email Rick(at)keylimeinteractive(dot)com.
KLI is a customer-experience research agency with proven excellence in both quantitative and qualitative user and consumer testing. To serve our growing client list of companies large and small, we conduct competitive research, true intent / voice of customer studies, and prototype studies using quantitative methods. Additionally, we're experienced in moderating one-on-one interviews/ usability studies, focus groups, and eye-tracking studies. Ultimately, our goal is to empower teams to use consumer/user experience data at any and all phases of product development, from strategy to implementation. We aim to provide the true perspective of target users and build exceptional consumer-driven solutions.