How Retailers Are Using Social Media to Manage PR and Customer Services and Drive Revenue

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Vocus UK announces latest webinar featuring Ian Jindal, editor-in-chief of Internet Retailing

Social media touches every stage of multichannel retail from the early influencing stages to aftersales service

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced its latest in a series of educational webinars, “How Retailers Are Using Social Media to Manage PR and Customer Services and Drive Revenue,” featuring the Co-Founder and Editor-in-Chief of Internet Retailing Ian Jindal on April 1, 2014 at 3 p.m.

During the webinar Jindal will:

  • Analyse the social presence of Internet Retailing's Top 100 Retailers
  • Present social media in stats: the key numbers on growth, reach, etc.
  • Reveal engagement: a qualitative look at retailers' social activity
  • Finish with a 6-point list of social considerations

“Social media touches every stage of multichannel retail from the early influencing stages to aftersales service,” said Jindal. “Bringing transparency to buying (whether “liking” products on Facebook or re-tweeting unhappy reviews) as well as the fulfilment process, your social media channels are expected to react to stock queries, delivery times and returns issues. Even when in-store, consumers are sharing their buying experiences, both positive and negative, on social media.”

Register for this special webinar »

About Ian Jindal

Ian Jindal is a retail consultant, publisher and advisor, working in eCommerce and multichannel retail. Jindal cofounded and is editor-in-chief of Internet Retailing, the trade title for Europe’s etailers and multichannel retail professionals. Jindal founded the European eCommerce Forum and authored the UK’s first MSc in Internet Retailing. Formerly, Jindal was group eCommerce director for Littlewoods Shop Direct, and since leaving has advised companies from Marks & Spencer, House of Fraser, John Lewis, Waitrose, Disney and de Bijenkorf to the British Council and the UK's National Lottery.

About Vocus

Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit or call +44 (0)20 3426 4001.

Forward-Looking Statement

This release contains “forward-looking” statements that are made pursuant to the Safe Harbour provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilisation of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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Maeve Sugrue
Vocus UK
020 3426 4001
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