Increasing Facebook fanbase is meaningful only if the fans acquired are real. High sales conversion rate of 33.28% is a testimony of quality of fans ShopSocially has helped us acquire. - Karen Correy, Marketing Manager at Fabness.com
Mountain View, California (PRWEB) March 25, 2014
Leading creative canvas designer, Fabness, today announced that it is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.
Even after using legitimate methods to acquire Facebook Likes for their brand, marketers today are seeing a large number of the acquired fans to be fake, which is diminishing the value of Facebook as a social marketing channel. Fake fans are not genuinely interested in the brand and hence bring down the overall engagement rate and consequentially make it increasingly difficult to reach out to real fans for positive business benefits. This effect has been documented in detail in the recent viral video called ‘Facebook Fraud’.
However, Fabness is bucking the trend by using an innovative fan acquisition strategy that is delivering an impressive ROI. Fabness is using ShopSocially’s social commerce platform to convert website visitors into true Facebook fans. These fans are of high quality and have genuine intent to interact with Fabness brand. This is highlighted in the high sales conversion rate of 33.28% that these fans are demonstrating on Fabness e-commerce store.
“Retailers worldwide benefit by converting website visitors into email subscribers. Through ShopSocially app, we used the same approach for Facebook fan acquisition.” said Karen Correy, Marketing Manager at Fabness.com. “Increasing Facebook fanbase is meaningful only if the fans acquired are real. High sales conversion rate of 33.28% is a testimony of quality of fans ShopSocially has helped us acquire.”
Fabness has deployed ShopSocially’s fan acquisition module Get-a-Fan on its e-commerce website. This module allows Fabness to reward the site visitors with a coupon for becoming a fan. The coupon is delivered in-line to ensure that the users never leave the site. This converts website visitors into real fans who value the discount coupon highly as they have earned it in return of a social action. This simple but effective social commerce strategy results in uplift in sales conversion rate. Fabness has generated impressive business gains from this strategy as indicated in metrics below:
- 15,000+ quality Facebook fans added in a short span of time
- 33.28% sales conversion rate for the newly acquired fans
- 1 out of 3 new fans also became qualified email subscriber
This resulted in Fabness not only acquiring qualified Facebook fans but also generating profit from this fanbase; netting a positive social media ROI for Fabness.
“The cost of acquiring fans has been going up while the engagement rate has been going down. Fabness strategy of running onsite fan acquisition campaign has not only helped Fabness gain real Facebook fans but also generate profit from these fans. We are happy to contribute in success of Fabness.” commented Jai Rawat, CEO of ShopSocially.
Fabness is a platform for everyone to create quality canvas prints using own photos. Users can choose images from the stunning photographers section or have their own photos on canvas. Users can place one image across multiple canvas pieces for real wow factor and can also mix and match sizes to create the desired canvas for printing. Fabness is a one stop creative solution for enhancing your home and making it a little more fabulous!
ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.
ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Examples of these apps include purchase sharing, fan acquisition, shopping community, social SEO, social photo testimonials on mobile and more.
ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA.
For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.