Amgw Agency, Unimedios, Unlike and Newcom Communications Join Forces to Create 3A/Worldwide

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Pan-regional entity between top advertising, public relations & digital marketing firms headquartered in South Florida, Mexico, Brazil and Spain, establishes largest independently owned international full-service agency

3AWORLDWIDE

The global alliance unites the respective agencies’ media buying and media relations operations throughout the Americas and Europe, forging the largest, independently owned, full-service agency.

AMGW Agency of South Florida, Unlike of Brazil, Unimedios of Mexico and Newcom Communications of Spain are proud to announce the agencies have formalized their global entity to create 3A/Worldwide, an international advertising, public relations and digital marketing agency headquartered in Miami. The global alliance unites the respective agencies’ media buying and media relations operations throughout the Americas and Europe, forging the largest, independently owned, full-service agency, now comprised of more than 182 associates, $100 million in annual billings and an extensive client portfolio including coveted brands such as Trump Hotel Collection; Ferretti Group; JetBlue Airways; Heineken; Crabtree & Evelyn; Tourism New Zealand; Armani/Casa Miami; Honda; Toyota; and Open English; amongst others.

“The creation of 3A/Worldwide allows us to approach media via a stronger, more efficient, integrated communication platform as we build the brands and reputations of our clients in a constantly evolving media landscape,” said Edward De Valle II, former AMGW Agency CEO and newly appointed Global President of 3A/Worldwide. “Each agency brings with it unique strengths in media buying, public relations and digital arenas. By leveraging the expertise of our partners, we can go toe-to-toe with big box agencies while maintaining the competitive pricing boutique agencies are known for.”

“UniMedios brings with it expertise in media strategy and planning,” said Mauricio Acuna, President of the Americas. “We have established key relationships with influential media outlets in our region and we’re thrilled to extend these to our 3A/Worldwide partners, which will in turn strengthen our clients’ position within their media targets.”

“With more than 67 years of operating experience in Brazil, UnLike is extremely well versed in effectively positioning brands for maximum results in this unique market,” said President of Global Board Directors Roberto Amarante. “Through 3A/Worldwide we can now offer our clients services that tap into the American market, and conversely, leverage our knowledge of Brazilian media to benefit the clients of our agency partners.”

“Newcom is proud to be a part of this worldwide project, something very positive not only for us, but for all of our clients” said Miguel Angel Rodriguez Caveda ,President of Europe & CEO of Spain.” With this partnership our clients will have the opportunity to reach new markets with confidence”

3A/Worldwide’s corporate headquarters are located in Miami under the leadership of De Valle II, former CEO of AMGW Agency. Acuna, Amarante and Rodriguez remain CEOs of their respective firms, overseeing 3A/Worldwide corporate bases in Mexico City, Rio de Janeiro and Madrid under the direction of De Valle II.

About 3A/Worldwide:
With more than $100 million in billings and 182 global associates, 3A/Worldwide forms the newest and largest independent, international media buying, public relations and digital solutions firm headquartered in Miami. Its global hubs in Mexico, Brazil and Spain serve as gateways into the international media landscape, providing clients maximum exposure in emerging markets with increased buying power. Strategically executing an all-encompassing marketing mix, 3A/Worldwide meets the needs of tomorrow’s marketers through an integrated media platform necessary to reach its target consumers. For more information, http://www.3aworldwide.com or email info(at)3aworlwide(dot)com.

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Laura Bries
3AWORLDWIDE
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since: 10/2013
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