Open Mobile Media: Tesco, Westfield and Waitrose Showcase their Mobile Strategies

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Kevin McKenzie, Chief Digital Officer at Westfield; Luke Vinogradov, Mobile Experience Director at Tesco and Robin Philips, Director of eCommerce at Waitrose will come together at the Open Mobile Summit (19-20 May, London) to discuss the how they have integrated mobile into their marketing and customer engagement strategies as mobile becomes an essential tool in today’s retail market place.

The new mobile-driven ‘apps-and-mortar’ retail environment offers unparalleled opportunities for engaging customers and making sales. Only a couple years ago, when people talked about the future of e-commerce, they predicted how it all but spelled the end of bricks-and-mortar retail. But, lo and behold, physical retail has survived. But the true winners are those who have combined the desktop, mobile and physical shopping experience. The Open Mobile Summit (19th – 20th May, London) will further investigate the actions retailers are taking as they are starting to realize that mobile-augmented shopping can actually offer new opportunities for reaching and engaging consumers. And these opportunities are only to get bigger. Currently, more than 60% of Americans are using smartphones, and 70% of them will use them to make a purchase this year. (More than 30% of U.S. households have already completely gotten rid of their home computers and rely exclusively on smartphones and tablets for online connectivity.)

With around 1,900 stores in the U.S. and Canada, Target is North America’s second largest discount retailer, right behind Walmart, and it knows a lot about its customers, whom it calls “guests.” Casey Carl, Target’s president for multi-channel and senior vice president for merchandising, said “We recognize that showrooming is part of a revolution that’s making retail more competitive than ever…for retailers to survive and thrive in the future, we’ve got to up our game, play to our strengths and seize the upper hand by enhancing both our physical stores and digital channels.”

At the Open Mobile Summit (19th-20th May, London) we’ll be discussing how Europe’s biggest retailers are engaging mobile. Kevin McKenzie, Chief Digital Officer at Westfield; Luke Vinogradov, Mobile Experience Director at Tesco and Robin Philips, Director of eCommerce at Waitrose will be sharing their experiences, thoughts for the future and how they will be utilizing the mobile platform to strengthen their customer engagement strategies and increase sales.

The full agenda and speaker line-up can be found here:

Register for the event before Friday 28th March and receive £200 off the conference price:

Topics: The Trends Changing the Face of Mobility

Open Mobile Summit will explore the must know topics to forge forward in this fast past, constantly evolving mobile space:

  • New Tools in Advertising: Is it possible to improve customer experience through new technologies such as iBeacons or NFC? And, how will programmatic scheduling and real time bidding change the face of advertising?
  • TV Goes Digital: It’s all about the show, not the screen. In order to keep up with their ravenous mobile consuming audience, broadcasters need to adapt their digital strategies. How are they upgrading on design and native advertising?
  • Wearables – A Revolution in Fashion and Lifestyle Services: With message alerts and payments flowing through the wristbands, what is the next step towards lifestyle services? How long until wearables become the next fashion idol?
  • Web Vs. Apps: What’s The Right Choice? Mobile apps offer increased performance and UX advantages. But, browsers promise to render some of these apps obsolete as connection speeds, functionality and mobile design improve.
  • Playing The Enterprise Game: From juggling BYOD and Cloud to safeguarding data, it all comes down to understanding the players’ mobile mind shift. Learn how deploying gamification can help you move to the next level.
  • mPayments Joins Forces With Retail: Bridging the digital and physical worlds! How can delivering a contextually relevant mcommerce experience help give retail customers what they want, when they want it?
  • Net Neutrality Ruling Moves The Goal Posts: The US court has decided against net neutrality and network operators are getting heavily involved in issues such as mobile identity. As a result, personal data becomes the holy grail of customer insight.

For the complete Open Mobile Summit conference programme and speaker line-up, visit:

Register for the event before Friday 28th March and receive £200 off the conference price:

Our Most Prestigious Speaker Line-Up Ever

80+ industry leading voices will take to the stage on 19th-20th May including:

  • Dan Heaf, Chief Digital Officer, BBC Worldwide
  • Kevin McKenzie, Chief Digital Officer, Westfield Group
  • Hany Fam, President, Global Strategic Alliances, MasterCard
  • Brandon Berger, Worldwide Chief Digital Officer, Ogilvy & Mather
  • Jon Block, Controller Commercial Digital products, ITV
  • Mark Curtis, Chief Client officer and Co-founder, Fjord
  • Surjit Chana, CMO, IBM Europe
  • Mark Rolston, Founder & Chief Creative, ArgoDesign
  • Jay Bregman, CEO, Hailo
  • Aaron Shapiro, CEO, HUGE

The full speaker line-up is available on the website:

For the complete Open Mobile Summit 2014 conference programme and speaker line-up, access the e-brochure at or contact the Open Mobile Media team at london(at)openmobilemedia(dot)com

Register before 28th March via the secure link below to take advantage of a £200 saving on all conference passes:

About Open Mobile Media:
The Open Mobile Summit is the definitive industry conference for the leaders of the future mobile economy. Open Mobile Media is part of FC Business Intelligence Ltd. FC Business Intelligence Ltd is a registered company in England and Wales - Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK,

Media and Press Contact:
Zsofia Kulcsar
Marketing Director

Speaker Contact:
Ina Vaduvescu
Project Director
+44 (0)20 7375 4326


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Ina Vaduvescu
Open Mobile Media
+44 20 7375 7178 Ext: 7178
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Zsofia Kulcsar
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