Hi-Health Launches “No Way But Our Whey” Campaign to Introduce Xrated® Complete Isowhey Protein

Xrated®, the proprietary sports and nutrition brand developed by Hi-Health Corporation, re-launches with a comprehensive, new brand identity and introduces its newest product, Complete Isowhey Protein.

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Scottsdale, AZ (PRWEB) March 25, 2014

Xrated®, the proprietary sports and nutrition brand developed by Hi-Health Corporation, re-launches with a comprehensive, new brand identity and introduces its newest product, Complete Isowhey Protein.

The timing of the re-launch is aligned with the start of the National College Basketball Tournament where Hi-Health is also the official local sponsor.

Communicating these latest efforts, the company has unveiled a targeted marketing campaign entitled “No Way But Our Whey.” The campaign, which includes both television and radio ads, pairs the excitement of the tournament with the re-launch of the Xrated® brand and stirs up some exciting competition for the public with a product sweepstakes.

From March 20 through April 7, 2014, individuals can enter to win the entire Xrated® sports supplement line and a new gym bag ($500 value). Entries will be accepted via one of three methods disclosed in further detail at http://www.hihealth.com/xrated.

All participants in the sweepstakes will receive a free shaker cup and sample of the new Xrated® Complete Isowhey Protein ($10 value) simply for entering. The drawing for the grand prize will be held on April 8, 2014.

The Xrated® brand was engineered by Hi-Health in 1992 to meet the demand of athletes for edgy supplements with unique formulas. The new look for the Xrated® product line further distinguishes itself from its counterparts with a new triangular-shaped bottle design that allows for easier handling.

The introduction of Complete Isowhey Protein to the Xrated® product line was to address the need for a supplement with a superior profile that focused on the following criteria:

  •     Easily digestible protein
  •     25 grams of Whey Protein Isolate per serving
  •     5 grams of Branched-Chain Amino Acids (BCAAs) per serving
  •     1.5 grams of sugar per serving
  •     Utilizes cross flow ultra-filtered technology
  •     No fillers or extenders to overstate amino acid content

Xrated® Complete IsoWhey Protein uses advanced cross flow ultra-filtered technology delivering the highest quality form of Whey Protein Isolate by filtering out lactose and fat. Packed with 25 grams of Whey Protein Isolate per serving, it quickly fuels your muscles with energy.+ The addition of 5 grams of BCAAs per serving stimulates the building of protein in muscle to help increase muscle performance, reduce muscle breakdown, and aide in post workout recovery.+

Through its rebranding initiative, Hi-Health has revamped the look of the entire line of Xrated® products including - Complete Whey Protein, Extreme rapid weight gain, L-Glutamine, Kre-alkalyn, Tribulus Stack, Hi-tech 2, Maximum Ripped Plus, Extreme 3, L-Carnitine, L-Glutamine Peptide Powder, Creatine Powder, Endurance Pak and Strength Pak.

The entire Xrated® line is available at all 45 locations of Hi-Health and on the web at http://www.hihealth.com/xrated.

+ Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.


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