IPA Family Launches New Sales Solution Technology For Its Insurance Advisors, Powered by Healthedeals.com

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IPA insurance advisors¹ will be better positioned to craft and create insurance solutions tailor made to fit each customer’s insurance benefit needs and budget.

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We have always felt strongly about creating relational insurance solutions with our clients. Now with the rollout of IPA Family private labeled technology on healthedeals.com, we stay committed to our 'face to face' approach in the marketplace.

“The design of healthedeals.com provides a robust direct to consumer shopping experience for health insurance products. We extended our private exchange² to dedicated call centers where licensed advisors help navigate individuals and families to insurance product solutions. Today we are extremely excited to launch proprietary technology specifically private labeled for IPA Family advisors to help clients shop for Obamacare-compliant health insurance plans and supplemental insurance products,” said Brian Dow, Chief Operating Officer of IHC Specialty Benefits, the marketing and technology company behind healthedeals.com.

IPA Family President David Keeler added, “We have always felt strongly about creating relational insurance solutions with our clients. Now with the rollout of IPA Family private labeled technology on healthedeals.com, we stay committed to our “face to face” approach in the marketplace, whether in person or through virtual platforms. I can’t think of a more exciting place to be!”

Keeler continued, “With proper licensing in place, advisors can eliminate geographic boundaries where they serve, providing a broader audience of individuals and families in any given state. So whether the advisor is working with new customers or receiving referrals from existing clients, each advisor’s future is vast, wide and open.”

Healthedeals.com has been honored with an American Graphic Design Award as well as Best e-Commerce Website by the Professional Insurance Marketing Association. The site offers an assortment of major-medical plans compliant with the Affordable Care Act from major carriers plus temporary health insurance, hospital indemnity insurance and bundled insurance products, to name just a few. IPA Family advisors can answer questions about health insurance products on healthedeals.com and guide customers through the quote and application process. Using cutting edge technology, IPA can provide an advisor-to-consumer computer-screen-sharing experience. The goal of simultaneous visual and verbal dialogue with an insurance advisor is to equip customers with a better understanding of the insurance products they are purchasing.

¹Insurance advisors for IPA Family are independent health insurance agents licensed in various states.

²The private exchange offered on healthedeals.com is not affiliated with any state or federal insurance exchange.

About IPA Family, LLC
IPA Family, LLC, a member of The IHC Group, is a national marketing organization that distributes major medical insurance plans, supplemental health insurance plans and consumer benefit association membership programs across the nation. IPA’s trained professional sales associates, referred to as the “IPA Family,” provides information and a product portfolio that can meet the needs of most small business owners and self-employed individuals and families. Headquartered in Tampa, Fl., IPA is accredited and has an excellent reputation with the Better Business Bureau (bbb.org).

About healthedeals.com and IHC Specialty Benefits
Healthedeals.com is a website offered by IHC Specialty Benefits, Inc., a member of The IHC Group. IHC Specialty Benefits is a sales and marketing organization specializing in self-funded and ancillary insurance offerings. Utilizing IHC’s proprietary technology, products are marketed online through general agents, telebrokerage, advisor centers, private label and directly to consumers.

About The IHC Group
The IHC Group is an organization of insurance carriers and marketing and administrative affiliates that has been providing life, health, disability, medical stop-loss and specialty insurance solutions to groups and individuals for over 30 years. Members of The IHC Group include Independence Holding Company (NYSE:IHC), American Independence Corp. (NASDAQ: AMIC), Standard Security Life Insurance Company of New York, Madison National Life Insurance Company, Inc. and Independence American Insurance Company. Each insurance carrier in The IHC Group has a financial strength rating of A- (Excellent) from A.M. Best Company, Inc., a widely recognized rating agency that rates insurance companies on their relative financial strength and ability to meet policyholder obligations. (An A++ rating from A.M. Best is its highest rating.) Collectively, the companies in The IHC Group provide insurance coverage to more than one million individuals and groups. For more information about The IHC Group, visit http://www.ihcgroup.com.

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Sondra Bradley

David Keeler, President & COO
since: 02/2010
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