We convey brand messaging while providing the reader with more of an organic online experience.
San Diego, CA (PRWEB) March 27, 2014
JustLuxe.com, a leading luxury web publication, today announced it has created a content integration platform that allows luxury brands to reach its highly-affluent audience through native advertising. The new program was developed in response to the high demand from luxury brands looking to integrate brand media into online properties that share an audience with high discretionary income.
Custom content integrations throughout the different JustLuxe sections, including all luxury lifestyle, travel and fashion categories provide targeted brand content within the trusted online luxury environment.
The key component of the program is a branded profile page that seamlessly positions client articles amongst original JustLuxe editorial. The progressive program allows brands to establish their voice and engage the JustLuxe audience in a way that moves beyond traditional marketing methods.
The strategic approach to delivering brand messaging is supported through a combination of editorial features, photos, videos, news briefs, current offerings and exclusive promotions, according to Rob Gautereaux, CEO/Founder of JustLuxe.
“What we’re doing is creating a platform for luxury brands to reach our highly affluent, engaged audience in a way that preserves our site’s current design aesthetics,” said Gautereaux. “We convey brand messaging while providing the reader with more of an organic online experience.”
The content integration program allows brands to reach audiences indirectly by leveraging quality content that continues to resonate with consumers over time. There is reciprocal value in maintaining relationships between publishers and luxury brands, according to Gautereaux.
“We expect the most successful campaigns to be those that run continuously, reinforcing brand personality and presence with consumers on an ongoing basis. A continued relationship affords us the opportunity to seamlessly integrate brand content into the various sections of JustLuxe at different times of year, ensuring these brands are heard when they have key messaging to convey,” said Gautereaux.
This individual approach allows JustLuxe to place various media around content that is most relevant to the client’s target demographic. Content integration campaigns are scalable with options that include dedicated emails, campaign tracking, social media integration, and standard media placements throughout the site.
“Like our Best of Luxury section, which on average delivers a CTR of 7-10 percent, we expect these new custom content campaigns to perform incredibly well.”
Online since 2004, JustLuxe.com is an all-encompassing, one-stop luxury lifestyle site connecting affluent consumers worldwide with suppliers of elite goods and services through an engaging, information-rich and user-friendly website. The company provides its more than 1.5 million monthly visitors with objective analysis, relevant information and insight into more than 40 key luxury categories, including; automobiles, yachts, real estate, travel, private aircraft, fashion, fine jewelry, watches, art, wine, state-of-the-art home electronics, and more. The company may be reached through its website at http://www.JustLuxe.com.
More Content Info: http://www.justluxe.com/advertising/brands/justluxe-brand-connection.pdf.