GraphicMail and World Design Capital 2014 Bring Design Into the Digital Arena

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The global ESP has teamed up with World Design Capital, Cape Town 2014, as mobile, social and email marketing company in their digital communications for events, updates and newsletters

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GraphicMail’s easy to use interface allows the team at WDC2014 seamless interaction when creating multimedia newsletters from pre-designed templates.

The World Design Capital distinction is awarded to cities which recognize design as a tool for social, cultural and economic development. In 2014 Cape Town will host over 460 design projects aimed at transforming the city. Use our Design Engine to learn more about the projects as well as the people and stories behind them.

In partnering with GraphicMail as its ESP (email service provider) of choice, WDC2014 (World Design Capital 2014) Cape Town has access to some of the most powerful mobile, social and email marketing tools available internationally. GraphicMail is one of the world’s top ESP’s and as such brings its own expertise on reaching out to people, to the table.

Said Subhas Shah, WDC2014 Content Coordinator: “GraphicMail’s easy to use interface allows the team at WDC2014 seamless interaction when creating multimedia newsletters from pre-designed templates, and the support team on call is both helpful and well-versed on our support needs.”

Another tool that the WDC2014 team relies on is post-send analysis and reporting tools. When trying to reach out to a city-and countrywide community, it’s important to know how successful one’s campaigns are. GraphicMail’s heatmapping tool is a great way of seeing how successful link titles and images are in newsletters, and being able to break down post-send data and compile detailed reports enable accurate and targeted mobile, social and email marketing campaigns.

While digital marketing no doubt acts as the foundation for reaching out to scores of people, the WDC2014 project and all its peripheral community projects relies a lot on social media virility and spread. GraphicMail’s social media integration tools allow effortless sharing and posting through social share buttons in email newsletters, and from the client’s dashboard all this activity can be monitored and managed.

GraphicMail’s powerful mobile, social and email marketing tools make it easy for organisations like World Design Capital Cape Town to connect and, more importantly, engage with communities in order to carry their message out. The ESP has a proven track record in global digital marketing and in working with the world’s foremost design movement is a testament to GraphicMail’s commitment to excellence.

The absolute goal of world design capital is to enrich lives and uplift communities through design and social development. The central theme behind Cape Town’s successful bid, 'Live Design. Transform Life.' focuses on the role that design can play in social transformation. This theme sets the tone for the programme of design-inspired events and projects.

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Barbara Ulmi
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