Portland, OR (PRWEB) March 26, 2014
After such a brutal winter, thoughts of a warm breeze and sunkissed skin might just make any cyclist giddy for the spring, but before rushing back in the saddle it’s important to take a moment to consider a few bicycling safety tips.
Michael Morrow, founder and CEO of Nutcase Helmets, offers his safety advice to cyclists this month in recognition of Brain Injury Awareness Month.
Nutcase Bicycling Safety Tips
“Nutcase was built on the foundation of making safety fun,” adds Morrow. “The back of every Nutcase helmet reads ‘I love my brain’ because we’re constantly inspired by the amazing things people do, and want to make sure they get to keep doing them. We design helmets that people actually want to wear, by tapping into self-expression and celebrating bold personalities.”
Nutcase is gearing up for this long awaited spring season with the Gen3 Street helmet, the much-anticipated third evolution of the brand’s iconic street helmet for bike nuts. The Gen3 Street helmet combines all the tongue-in-cheek graphics, pop color and cool design features of previous lines, and adds a redesigned fit, clever details and smart tweaks to increase safety and comfort.
About the Gen3 Street Helmet
Extra grooves in the upper, non-visible part of the EPS insert create a crumple zone that helps disperse energy upon impact. The Gen3 helmet offers 360-degree reflectivity thanks to reflective straps, spin dial and logos on the front and back of every helmet. Each helmet also comes with a snap-in, removable visor for year round sun and rain protection on the road, the signature Nutcase anti-pinch, magnetic buckle for easy, one-handed operation and a removable spin-dial fit system for an exact, individual and comfy fit. An evolved ABS shell offers a more head-hugging, contoured fit, and the EPS insert provides improved comfort on even the warmest days with additional ventilation channels.
The 2014 Gen3 Street line includes six new graphics - Americana, Lumberjack, Trucker Orange, Daisy Dream, Atomic Boomerang and Turtle – and two new solids - Cream and Electric Olive. Each helmet also arrives in a fully redesigned box featuring a fun, pop-out cardboard origami squirrel just because.
Gen3 Street helmets including new 2014 designs are available worldwide this spring in sizes, Small (52cm – 56cm) and Medium (56cm –60cm) and Large (60cm-64cm) for Nutcase fans and lifestyle sports nuts everywhere.
About Nutcase, Inc. (http://www.nutcasehelmets.com)
Founded by Michael Morrow, a former Nike creative director, Nutcase Helmets is the original designer and innovator of the lifestyle bike, snow and water helmet. Headquartered in Portland, Oregon, the company designs, creates and sells high-quality, high-aesthetic, multi-purpose sport helmets for recreational use in snowboarding, skiing, cycling, inline skating, skateboarding and a variety of water sports. The company has more than 500 specialty retailers nationwide in the United States plus retailers in Canada, Europe, Japan, Korea, Taiwan, Australia, New Zealand, Chile and Argentina. Nutcase introduces new helmet designs every year.