Only 4INFO Shoots Across Screens to Hit the Advertising Bullseye: Measurable Sales Results

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4INFO Introduces AdHaven® Bullseye™ MultiScreen — A Single Product to Integrate Ad Campaigns Across Smartphones, Tablets, PCs and Laptops and Measure Results

Tim Jenkins, CEO of 4INFO

With AdHaven Bullseye MultiScreen, 4INFO is maximizing mobile advertising effectiveness by delivering ads across screens with the ability to measure individual & combined exposures to determine results that matter most: sales lift at the cash register.

4INFO — a mobile advertising technology company that makes mobile measureable — today announced immediate availability of AdHaven® Bullseye MultiScreen™, a new product that simplifies advertising targeting and delivery to consumers across screens – smartphones, tablets, PCs and laptops — with the ability to measure ad campaign results that matter most: actual sales.

“Brand marketers are continually challenged to not only reach the right consumer with their ad campaign, but reach them across multiple screens,” says Tim Jenkins, CEO of 4INFO. “With AdHaven Bullseye MultiScreen, 4INFO is maximizing mobile advertising effectiveness by delivering ads across screens with the ability to measure individual and combined exposures to determine campaign results that matter most: sales lift at the cash register.”

With AdHaven Bullseye MultiScreen, marketers can now leverage a single product to accurately target consumers using household/purchase data and tailor campaigns to precisely target consumers with relevant ads on their smartphone, tablet, PCs and laptops. More importantly, 4INFO enables advertisers to accurately monitor campaign exposures to measure actual sales lift from their MultiScreen ad spend.

The Right Screen. The Right Person
To enable precise mobile ad targeting, 4INFO is leveraging its proprietary, patent-pending technology to tie 152 million mobile devices to 101 million homes in the U.S. Now, 4INFO is taking it a step further. Bullseye MultiScreen matches these same consumers to their PCs and laptops.

“Because we solved the mobile targeting issue first, 4INFO can reach the same households online by working with our data partners to extend the bidding process to defined households using the online industry standard of cookies,” says Jenkins.

For the first time, 4INFO enables marketers with 1:1 purchase-based targeting across screens with the ability to accurately measure sales results.

By partnering with Acxiom and other trusted 3rd party data providers, 4INFO enables marketers to achieve precise audience reach in mobile by matching that brand’s past purchase or CRM data to device data across smartphones, tablets, PCs and laptops. 4INFO delivers mobile ad campaigns at scale across all operating systems, devices, apps and mobile web.

“For brand marketers, prospering in an increasingly mobile world is no easy task,” says Sheryl Kingstone at the Yankee Group. “To succeed, they must fully integrate mobile strategies within their cross-channel campaigns, while also balancing their desire for channel attribution with actual sales measurements and ROI.”

AdHaven Bullseye: Measuring What Matters
Unlike its competitors, 4INFO does not rely on metrics such as clicks, taps, downloads or store visits to justify a mobile ad spend. 4INFO settles for nothing less than measuring sales lift. Since launching AdHaven Bullseye, 4INFO’s national brand advertisers have seen up to a 600% return on their mobile ad spend, increasing confidence among brand advertisers to dedicate a larger percentage of the ad budget to mobile. In fact, an August 2013 survey of US marketers conducted by Nielsen and the Association of National Advertisers indicated budgets allocated to multiscreen campaigns will increase to 50% by 2016, from 20% this year.

Only AdHaven Bullseye makes mobile advertising truly measureable by first focusing on who should see an ad and knowing on which device it was viewed. Working with fully anonymized data, 4INFO and its partners compare who is exposed to a mobile ad and who is not, and then measures sales lift of the exposed compared to a control group of unexposed households. Comparing purchase behavior of those who were delivered and those who were not enables accurate measurement of a mobile campaign’s effectiveness: sales lift at the cash register.

Customizing Across Screens
By identifying the same consumers across devices, AdHaven Bullseye MultiScreen enables marketers to customize campaigns with creative specific to each device. Now, different messages can be delivered to smartphone, tablets, laptops and desktop computers, each tailored to the target’s level of interaction with that device or stage in the purchase process.

About 4INFO
4INFO is a leading mobile technology company enabling brand advertisers to unlock the power of mobile to achieve ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue tripled in 2013 over 2012 – and continues to experience exponential growth. 4INFO’s proprietary, patent-pending mobile technology has tied 152 million mobile devices to 101 million U.S. households. 4INFO’s flagship product — AdHaven Bullseye— enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered mobile ad campaigns for more than 75 national brands with impressive accuracy and results: sales increases between 5 and 20%, ROI averaging 382% and as high as 600%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at http://www.4INFO.com.

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Elaina Boudreau
BELA Communications
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Kirsten McMullen
4INFO
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