Freya Lingerie Parent Company Announce New Creative Director

Lingerie manufacturer Wacoal Eveden have announced the appointment of their new Creative Director. Franceska Luther will take creative control of the company’s wide range of underwear brands from April 2014.

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Freya lingerie

Hopscotch longline bra from Freya

Franceska comes to Wacoal Eveden with an impressive track record in fashion, retail, accessories and intimate apparel

Desborough, Kettering (PRWEB UK) 28 March 2014

The Eveden Wacoal portfolio includes Freya, Fantasie, Fauve, Elomi, Goddess, Huit, Wacoal and B.tempt’d. This far-reaching stable of brands offers a varied selection of underwear, swimwear and sports underwear to markets around the world.

Franceska comes to Wacoal Eveden with an impressive track record in fashion, retail, accessories and intimate apparel. Prior to becoming Creative Director at Myla, she was based in the US as President of Design at New York & Company. Before that, Franceska gained a wealth of experience with Debenhams and Marks & Spencer; whilst also developing the creative vision for the likes of Janet Reger, By Caprice, Myla, Dirty Pretty Things, Kitten Kouture and Coca de Mer.

Franceska said, “I am delighted to be joining Wacoal Eveden and I am passionate about each of their fabulous brands. They have a hugely skilled team of designers and I am really looking forward to working with them and supporting them to develop the business even further.”

Wacoal Eveden Chief Executive Tracy Lewis added, “We are incredibly excited that Franceska is joining us. Franceska has a great reputation in the fashion industry and much proven success in intimate apparel. She has a strong creative focus and this will be hugely valuable in furthering the development of our global Wacoal Eveden brand portfolio.”

About Freya

Freya offers lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freyalingerie.com or email press(at)freya(dot)com.


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