Journey mapping is one of our most valuable tools available, because it really allows retailers to delve into what’s working for their customers, and what’s not effective.
New York, NY (PRWEB) March 26, 2014
ICC/Decision Services, one of the top customer experience management companies, based in Manhattan, is pleased to announce the availability of a complimentary journey mapping session to retailers. The one-hour session gives retailers a unique opportunity to gain a better understanding of what their customers are seeking, in order to help them remain competitive.
“Journey mapping is one of our most valuable tools available, because it really allows retailers to delve into what’s working for their customers, and what’s not effective,” said Eric Baer, Senior Research Analyst. “A journey mapping consultation means you’re accessing insights from the industry experts, and you can then take that information and transform it into real, actionable behaviors that will allow you to better serve the needs of your customers.”
During a one-hour journey mapping session, retailers have the opportunity to identify the customer demographics most pivotal to their business, show where and how customers are typically engaging within their business, and provide steps to meet specific goals and increase revenue.
“What’s really important to note about journey mapping is the fact that it’s really one of the best and most insightful ways to discover how customers are purchasing from your business,” said Baer. “Customers have more options than ever before, and they want a seamless retail experience. By identifying components of the retail process within an individual business, as well as a profile of the desired customer, it’s possible to provide this type of shopping experience.”
Journey mapping is one of the many services offered by ICC/Decision Services. Other resources provided include mystery shopping, customer satisfaction surveys, and customer intercepts. ICC/Decision Services works to help their clients define the optimal customer experience for their organization and build programs to create alignment throughout their business in order to deliver on that experience and maximize their revenue.
“Even though it’s only an hour, there’s so much information that can be derived from a journey mapping session,” said Baer. “It’s a real glimpse into what retailers need to do to become even more successful, amidst tremendous competition. It gives retail stores the tools they need to move to the next level, and pinpoint how to not only meet, but also exceed the expectations of discerning customers.”
For more information about journey mapping for retailers, or to take advantage of the complimentary offer now being offered by ICC/Decision services, visit their website.
About ICC/Decision Services:
Based in New York City, ICC/Decision Services is a privately-held company that services the needs of global companies, including CVS, Walmart and Coach. With 35 years in the industry, ICC/Decision Services is the preeminent provider of Mystery Shopper, Customer Survey and Compliance Auditing programs.