Centerville, MA (PRWEB) April 01, 2014
Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, will conduct a session at the Channel Focus North America with Latin America 2014 Conference, “Building Partner Marketing Campaigns with the 90% of Your Partners Who Don't Have Effective Marketing Resources.”
Bob Lamkin, Senior Vice President of Corporate Development for Marketing Advocate, will run a 45-minute session to be held at 3:45 pm on Thursday, April 24. He will address key issues most channel marketers face, such as how to build an effective through-partner marketing campaign when most of your partners lack effective marketing resources.
During the session, Lamkin will cover key topics such as working with your partners to build an effective contact database, ensuring your partners are able to use compelling content, and how to build an effective marketing department “in a box”. “We’ll address how to measure and track the success of your efforts,” Lamkin explained. “If you’re facing the perennial partner marketing problems, this session will provide some really practical answers for you.” Lamkin will also be leading topical panels at the conference.
Channel Focus North America with Latin America 2014 is the event for the technology industry that brings together the IT and telecom industries' most effective channel sales and marketing strategists. Now in its 17th year, it is the conference that defines strategies and tactics leading vendors are using to grow their businesses. It will be held at the Sheraton Phoenix Downtown Hotel in Phoenix.
As Senior Vice President of Corporate Development for Marketing Advocate, Bob Lamkin is responsible for working with other technology suppliers to ensure that Marketing Advocate continues to deliver results for OEM clients and their solution providers. Previously, he served as a Venture Partner at TVM Capital, Vice President of Worldwide Sales for Agere, COO of TerraLogics, Vice President of World Wide Sales at VideoServer, and Vice President of North American Sales for Compaq’s Network Access Communications Division. Lamkin is also the Co-founder and Managing Director of Bay Angels, a Cape Cod-based Angel Investment Group. His earlier career included positions at Symbolics, Digital Equipment Corporation, and Wang Laboratories. He also authored the popular book, “How to Beat Your Quota: A Guide to Professional Selling,” which was published by the AMA.
About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.