This partnership reinforces the innovative work of both companies and the advantages of leveraging social media for consumer research.
Kansas City, MO (PRWEB) March 27, 2014
Barkley (http://barkleyus.com), one of Kansas City’s largest and most pioneering advertising agencies, has selected Infegy’s (http://infegy.com) social media monitoring and analytics software, Social Radar, to provide social media intelligence for their digital team.
The partnership will provide Barkley with real-time qualitative and quantitative consumer insights capabilities for the company’s clients and prospects. Barkley will also leverage Infegy’s software to add supplementary insights to the company’s groundbreaking research on the millennial generation.
Up until now, Infegy has been known primarily for work with enterprises, market research firms, and advertising agencies firms from outside of the Kansas City area. Justin Graves, Infegy’s CEO, commented, “We see this partnership with Barkley as great opportunity to work in close proximity on cutting edge projects. This partnership reinforces the innovative work of both companies and the advantages of leveraging social media for consumer research.”
Barkley is one of the largest independent and 100% employee-owned advertising agencies in the U.S. We are committed to world-class ideas delivered with the personal attention of a smaller agency. At Barkley, we don’t think it is enough to add something new, fresh or clever. We believe every corporation we work with has a core purpose - a fundamental reason they do what they do. We want to help brands discover their “why”. Our philosophy is this: We believe we can change the world with the right ideas. For more information, visit http://barkleyus.com.
About Infegy and Social Radar
Since 2007, Infegy's cloud-based technologies have been transforming huge volumes of dialog and commentary into valuable consumer insights. The company’s flagship product, Social Radar, is a social media intelligence platform that enables true understanding of consumers in the social landscape. It goes far beyond simply counting to giving a deep understanding of why. Social Radar is powered by algorithms providing accurate and in-depth measures such as contextual sentiment, passion, topic extraction, thematic categorization, headline generation and more. For more information, visit: http://infegy.com.